Alza.cz a.s. is registered at the office at Prague 7, Jankovcova 1522/53, postcode 170 00, company identification No. 27082440, incorporated in the Companies Register kept by the Municipal Court in Prague, Section B, Insert 8573, as a data administrator shall process your personal data.
We process personal data provided by you.
If you order goods or services from us, we need the information which is referred to as mandatory in the ordering process (in particular your first name and surname, and delivery address). If we did not have this information we would not be able to deliver the goods. For the purposes of sale of goods or services, we also need your e-mail address, to which we shall send the order confirmation which serves as a confirmation of entering into the purchase agreement, as well as a copy of Terms and Conditions and Complaints Policy.
You can also fill in optional information when ordering goods or services. Such information helps us fulfill the concluded purchase agreement more efficiently. For instance, if you fill in your telephone number, we can send you a notice of the goods delivery, etc. Providing optional information is voluntary.
After the goods are delivered, you may get an e-mail message with the request to evaluate the goods purchased.
If you contact us via the customer line or you send us a message, we shall also process your personal data stated in such communication.
By filling in the optional information in your user profile, you may also provide us with other personal data, such as frequently used delivery addresses.
You may also provide us with some personal information before you order goods or services - for example, if you use the "Price Watch" feature, we will ask for your email address so that we can send you an email when goods are available or when goods are available at the price you have specified.
As part of joint marketing campaigns organised together with our business partners, we are entitled to process your personal data and we may combine them for the purposes of campaigns or of due performance of the agreement, as the case may be.
In the event that your personal data is disclosed to a third party, we shall inform you in advance including informing you of the identity of such third party. If anyone discloses your personal data to us, you will have to be informed as well.
In the event you provide us personal data of third persons, you are obliged to inform the person concerned and procure his/her consent to this Personal Data Protection Policy.
It may happen that you purchase goods from us, but you do not wish to collect them or make a complaint regarding such goods. You can define authorised persons in your user profile, who shall be entitled to collect or claim your goods. Thereby, you provide us their personal data.
When you visit our website, we may collect certain information such the IP address, date and time of the visit to our website, information about your Internet browser, operation system or language settings. We may also process information about your conduct on our website, such as links opened or goods displayed. The details of your conduct on the web are anonymised for the maximum protection of your privacy and therefore we cannot match them with a particular person.
If you access our website from your mobile phone or a similar device or through one of our mobile applications, we can process information about your mobile device as well (mobile phone details, records of any application crash etc.).
We process cookies automatically. Personalisation and targeted advertising can be disabled anytime in Privacy settings.
A cookie is a small text file created upon a visit to a website. It serves as a standard tool for the storage of information about visits to our website and how our website is used.
Thus we can distinguish (but not identify) individual users and customise the content to individual preferences. Cookies are important and web browsing would be far more difficult without them.
Cookies serve several purposes. We use the following cookies on our e-shop website and in our mobile applications:
Technical cookies: We use technical cookies to ensure our e-shop works properly (e.g. for you to create a user profile, log in, and buy goods and services). The e-shop would not work without these cookies.
Functional cookies: These help so that you do not have to log in and set your preferences repeatedly (e.g. setting the language in which our e-shop will be displayed). In these cases, your password is always encrypted. The use of these cookies is not absolutely necessary, but they make your visit to our online store more comfortable and user-friendly.
Social networking cookies: these cookies allow us to conveniently link you to your profile on social networking sites and allow you, for example, to share products and services with your friends and family.
Content personalisation: these cookies allow us to present you with content and ads based on the information we have about you, so that we can best meet your needs. This is mostly based on the content you have viewed or the device you are coming to our site from.
Non-personalised advertising: these cookies allow us to advertise generic products and services to you.
Personalised advertising: these cookies allow us and our partners to offer you relevant personalised products and services based on your purchases, behaviour and preferences.
Analytical cookies: Analytical cookies help us improve our online store, which ultimately benefits you. Analytical cookies on our website are collected by the Google Inc. script, which subsequently anonymises the data. The data ceases to be personal data after anonymisation: anonymised cookies cannot be matched with a particular user or person. We only work with anonymised cookies. Even if we wanted to, we would be unable to find out the way in which any particular user behaved on our website (sites visited, goods displayed etc.).
Audience measurement: these cookies allow us to optimise our website for your convenience based on how you use it. The aim is to capture or anticipate your needs. For example, the use of features, location, behaviour on the site.Third party cookies: these cookies are held by third parties, while you can find out more about them and our partners here.
You can use one of the common browsers (e.g. Internet Explorer, Safari, Firefox, Chrome) with anonymous browsing switched on. This shall prevent storage of data concerning the sites visited. You can also block the storage of cookies in the browser. However, if you block the processing of technical and functional cookies, you will disable certain useful website functions.
You can easily control the processing of analytical cookies by us if you use this add-on program from Google (can only be run on a computer). However, switching off analytical cookies makes it difficult for us to improve our online store experience.
You can find the cookie processing settings (except for technical cookies) here.
Our websites are optimised so that they can be accessed on a phone, tablet or similar device. Your personal data will be processed in a similar way as if you were logging in using a computer.
In this case, you will also have the possibility to download our Alza application (e.g. Alza.cz, Alza.sk) free of charge, which will make it easier for you to make purchases, or to download the Alza Media application for electronic content purchased from our webshop.
If you allow the app to use location data, we may also use the location of your device to provide you with even more convenience and relevant goods and services (for example, by showing you the nearest branch). We may also use the data collected in this way to send you tailored business offers. If you do not wish to receive any more business offers, you can simply unsubscribe (for more information, see here). Similarly, you can display personalised content directly on our website. You can also opt-out of personalisation in this case (for more information, see here).
If you access our website from a phone, tablet or similar device, you access the version optimised for such devices. Your personal data is processed similarly to the computer access.
You can also download the Alza application (e.g. Alza.cz, Alza.sk etc.), which will make your shopping easier, or Alza Media, which is designed for your electronic content purchased in our online store.
If you grant the app location permission, we can use the location of your device to provide you better user comfort and relevant offers of goods and services (e.g. we can show you the closest Alza store). We may also use the data collected to send you customised newsletters. If you are not comfortable with this, you can easily unsubscribe (see here). The personalised content may be similarly displayed on our website. In this case as well, you have the option to deny this personalisation (click here) for more information.
Contract conclusion and performance
Your personal data is processed for the following reasons:
We need most of your personal information in order to enter into a sales or other contract with you for the goods or services you wish to purchase from us. Once a contract has been entered into, we process your personal data in order to deliver the goods you have purchased to you in accordance with the contract or to provide the services you have purchased in accordance with the contract. We therefore process billing and delivery information primarily on this legal basis.
We also use your personal data to provide you the relevant content, which may be of interest to you. On the grounds of legitimate interest, we process particular personal data, which is processed automatically, and cookies.
We may also send you e-mails, so-called push notifications via mobile applications, and text messages, or call you on the same legal grounds. Processing of personal data related to monitoring via camera systems in our stores is based on the above legal grounds as well.
For the same reason, we also send you, as a customer of our company, e-mail and SMS messages. Your personal data will also be processed on this legal basis during the monitoring by the camera system installed in each of our premises.
To protect the electronic book (or other electronic content) you have purchased from unlawful distribution or disclosure, your first and last name and address will be included in the electronic book.
In case we process your personal data on these legal grounds, you are entitled to raise an objection to such processing (see Contact us > Other > Personal data > Raising objection) on our website.
We process your personal data with your consent for the purposes of sending you business information (e-mail marketing) and telemarketing. If you are our customer, we may send you a business prospectus (or call you for telemarketing purposes) even if you have not given your consent. In all cases, however, you can opt-out of such marketing communications from our company by simply (a) changing your account settings, (b) using our contact form, or (c) contacting us at 06-1-701-1111 customer service (please select "more information" as the reason for the call when prompted by the robot).
We will also ask for your consent in the event that we need to verify your ability to pay for certain goods that we make available to you without your having paid the full purchase price.
You can withdraw your previous consent to the processing of your personal data at any time by using our contact form (see contacts page > other > personal data > other).
Your personal data is transferred to third parties in the following cases:
If you have saved your credit card details in our online store to speed up future purchases, we will only have basic information such as the first and last four numbers of your credit card. If you wish to delete these details as well, you just need to log in to your account and you can simply delete the card details you entered (Account settings > Credit card > delete).
If you pay by credit card from your mobile phone, you will be redirected to the secure payment gateway server. In the case of payment by credit card from a computer, the communication with the payment gateway server is done through the so-called iframe (i.e. the payment gateway page is displayed on our website without the need for further redirection). Thus, your credit card data is not transferred to our company, but directly to the payment gateway provider as part of the secure transfer. After the payment has been processed, the payment gateway sends the data to the corresponding banking institution, also during secure data transfer. The payment gateway provider of our company is PAYPAL (EUROPE) S.A R.L. ET CIE S.C.A. 22 22 Boulevard Royal L-2449 Luxembourg (Lëtzebuerg). If you save your debit card to make your purchases with us quicker and easier, your credit card details will be saved again at the payment gateway, while the data transfer will again take place between you and the payment gateway. For stored cards, only the data transfer between you and the payment gateway will be processed. with the financial institution (e.g. some first and last digits of the credit card). If you wish to delete this data, you can do so simply and directly in your user profile (Account settings > Credit card > delete)
If you pay by credit card from your mobile phone, you will be redirected to the secure payment gateway server. If you wish to pay by credit card using your computer, the communication will be done via an iframe with the payment gateway server (i.e. the payment gateway page will be displayed directly on our website, so no further redirection is necessary). Your credit card details will therefore not be sent to our company, but directly to our payment gateway provider within the framework of a secure data transfer. The payment gateway sends the data to the relevant banking institution to process the payment, again within the framework of a secure data transfer.
Our payment gateway service provider is PAYPAL (EUROPE) S.A R.L. ET CIE S.C.A. 22 Boulevard Royal L-2449 Luxembourg (Lëtzebuerg).
If you save your debit card to make your purchases with us quicker and easier, your credit card details will again be saved at the payment gateway, while the data transfer will again take place between you and the payment gateway. With regard to the stored cards, we only have basic information necessary for any communication with the financial institution (e.g. the first and last few digits of the credit card). If you wish to delete this data, you can do so simply and directly in your user profile (Account settings > Credit cards > Delete)
We shall process your personal data for the entire duration of the contractual relationship between you and us.
In case your personal data processing is based on consent, your personal data shall be, in general, processed for 7 years or until such consent is withdrawn.
If you subscribe to receive our business newsletters, we will send them for 7 years or until you unsubscribe. You can unsubscribe from receiving business newsletters simply by changing your account settings, using the contact form or by calling 06-1-701-1111 (after the robot prompts you to select "additional requests" as the reason for the call).
Please note that the personal data necessary for the due rendering of services or for the fulfillment of all our duties, ensuing either from the contract between us or from generally binding legal regulations have to be processed regardless of whether you granted your consent for the period set out in the relevant legal regulations and in compliance therewith (e.g. tax documents must be processed for at least 10 years).
The data obtained through the user account or in a similar way are processed for the period of using our services and then usually for 5 years after cancellation. Basic identification data and the information why the user account was cancelled or information which is a part of operational advance deposits are usually stored for the relevant period.
The recordings of phone calls from and to the call center are archived for a short period, not exceeding 1 year, unless it is necessary for us to store them for a longer period due to a legitimate interest (e.g. suspicion of data misuse, fraud etc.).
The camera records are usually stored for 90 days. If illegal conduct occurs in the monitored area, we can call the police and give the records to the relevant authority (police, court etc.). In such case, the records are not deleted after 90 days; we keep them for the sake of evidence until the issue is finally decided.
Your personal data is adequately protected. We have put in place appropriate technical and organisational measures to prevent unauthorised access to and misuse of your personal data.
We at Alza are committed to protecting your personal data. That is why we not only regularly monitor your protection, but also continuously improve it. All communications between your device and our web servers are encrypted. A password is required to log in, and all your data is stored only in secure data centres with restricted, carefully controlled and audited access.
We strive to implement security measures that provide adequate protection in view of the current state of technology. The security measures adopted are regularly updated.
We do not have your passwords saved to our system or any database. We work with special calculated hash keys generated by the BCRYPT hash function with work factor/cost 12. This hash function is currently the most powerful and safest to use.
Our on-line store is not intended for children under 16. A person under 16 is allowed to use our on-line store only upon consent of his or her parent or guardian.
In relation to your personal data, you have in particular the right to withdraw your consent to the processing of your personal data at any time, the right to correct or supplement your personal data, the right to request restriction of processing, the right to raise an objection to or a complaint of the processing of your personal data, the right to access your personal data, the right to request the transfer of your personal data, the right to be informed of a breach of security of your personal data and, under certain conditions, the right to the deletion of certain personal data we process about you ("the right to be forgotten").
You control your personal data mainly through your user account (My Alza > Account Settings > My account). Here you can delete or change the basic information about yourself and change the settings concerning commercial communication (or unsubscribe), etc.
You can also contact us through the our contact form (section Personal Data, subsection Other).
If you believe that personal data we are processing about you is incorrect, you can also contact us using this contact form. To speed up the correction of your personal data and to make it more convenient for you, we recommend that you correct your personal data in your user profile.
You can request that we send you your personal data using this contact form.
At the same time you will have access to information about your personal data:
Purpose of processing your personal data
Categories of personal data concerned
Who other than us has access to your personal data
Who else we may share your personal data with
The right to rectification or erasure of your personal data, restriction of their processing or to object to this processing
Information about the source of your personal data, if we have not obtained it from you
You may also claim the deletion of your personal data (this shall not apply to data in documents that are subject to the obligation of archiving under the law (e.g. invoices or credit notes). In case we need your personal data to determine, execute or defend our legal claims, your request may be rejected (e.g. if we have an overdue invoice in your name or if the complaint procedure is in progress).
Please note that the essential details of your payment card are not stored by our company; they are stored at the payment gateway. Therefore, we are not able to delete such data; you have to address the payment gateway which mediated the payment (see section Transfer of personal data to third parties > Payment Cards > More information).
You are entitled to the deletion of data in the following cases:
How to exercise your right to deletion? If you have an account with us, please log in and proceed as follows: My Alza > Account Settings > My Account > Basic Information. Then click on the button with the text "Request for deletion of personal data" and follow the displayed instructions. If you do not have a user account with us, please contact us using this contact form.
Certain personal data is processed on the grounds of our legitimate interest (see section “Legal grounds for processing of personal data”). In case you have concrete reasons, you are entitled to raise an objection to the processing of this personal data. The objection can be raised through the contact form.
In case (a) you deny the accuracy of your personal data, (b) your personal data is processed unlawfully, (c) we do not need your personal data for processing purposes, but it is needed to determine, execute or defend your legal claims, or (d) you raised an objection under the preceding paragraph, you shall be entitled to us restricting the processing of your personal data.
In such cases, we may process your personal data only upon your consent (except for the storage or backup of the personal data concerned).
If you consider that your personal data is being processed unlawfully, you have the right to lodge a complaint with the competent supervisory authority. In the Alza Group, the Czech Data Protection Office is the lead supervisory authority for matters relating to the processing of personal data. However, we would be pleased if you would contact us first to discuss any errors. In all cases, you can simply contact us using our contact form (Personal data > other) or our customer service phone number 06-1-701-1111.
This Privacy Policy and its parts are valid and in force as of 16 October 2023, while they are also available electronically at www.alza.hu or in the contact section if you use the mobile application.
