A World Unique LEGO^® Ferrari Formula 1^® in Budapest!

Exclusively at the Alza.hu Showroom, a unique life-sized LEGO® Ferrari Formula 1^® car awaits you. Built at the LEGO branch in Kladno, it boasts real racing tyres. Don't miss this unique opportunity to get a close-up look at the model that Ferrari team drivers Lewis Hamilton and Charles Leclerc drove during the opening ceremony of the 2025 Miami Formula 1 Grand Prix!

WHEN?

10 July — 10 Aug 2026

TIME

08:00–20:00

WHERE?

Alza.hu Showroom, Róbert Károly körút 54-58, 1134 Budapest

Mon–Sun: 8:00– 20:00

Model Highlights

400,000 bricks

Almost this many LEGO^® bricks were used to build the model, which is based on a 30× scaled-up version of the LEGO® Speed Champions 77242 Ferrari SF-24 F1® Race Car and faithfully captures even the most complex and unique details of real Formula 1 cars, including sponsor logos.
1,500kg

Approximately this many kilograms is what the car weighs, including authentic Pirelli racing tyres. The net weight of the LEGO bricks used is around 1,000kg.
20km/h

This is the speed that the LEGO® Ferrari Formula 1^® model can reach.

What Can You Look Forward To?

LEGO® sets at special prices

Throughout the exhibition of the LEGO^® Formula 1 car, we are bringing you selected LEGO^® sets at special prices in the LEGO shop located inside the Alza.hu Showroom.

Popular LEGO^® Sets

Explore LEGO^® Sets

Race for amazing prizes on Logitech simulators and experience the true racing atmosphere

Logitech G brings two McLaren gaming playseats that will be buzzing with races on weekends. However, you can also drive and practice during the week!

The race will take place in the F1 26 game with the new update on the Hungaroring track – experience the ultimate F1 GP ride with Logitech G, Alza, and LEGO®.
Meet Eszter Veledi on Saturday 11 July, beat her time, and win Logitech G products such as the G240 gaming mousepad or the G102 LIGHTSYNC gaming mouse.
On the weekends of 18–19 July, 25–26 July, and 1–2 August, our Admin will be on-site to record competition times – the winner will have a chance to qualify for the Logitech G Race Days gaming event, with the finals taking place in Barcelona this autumn. In the meantime, the simulator will be open to customers for free practice.

What Else Can You Look Forward To?

An extra mini-set with every purchase at the showroom, plus an additional LEGO® 30709 set for the first 100 fastest customers!
An exclusive exhibition of a unique LEGO® pit stop model, built specially for this event.
A creative make & take station where you can build and take home your own LEGO® mini-formula car.
A fun children's photo booth full of laughter and great memories.