Try our cookies Alza.cz a. s., Company identification number 27082440, use cookies and other data to ensure the proper functioning of the website and, with your consent, also, among other things, to personalize advertising and the content of our websites. By clicking on the “I understand“ button, you agree to the use of cookies and the transfer of data regarding the behavior on the website for displaying targeted advertising on social networks and advertising networks on other websites.

We use 8 categories of cookies on our website:

Technical cookies
These are strictly necessary for the functioning of the website and the features you choose to use. Without them, our website would not work; you wouldn't be able to log in to your user account, for example.
Functionality cookies
These cookies allow us to remember your basic choices and improve the user experience. These include remembering your preferred language or allowing you to stay logged in permanently.
Social media cookies
These cookies allow us to easily link you to your social media profile and, for example, allow you to share products and services with your friends and family.
Content personalisation
These cookies allow us to show you content and ads according to the information we have about you to best meet your needs. This includes what content you have viewed, or on what device you are accessing our website.
Non-personalised advertising
These cookies allow us to show you general ads for products and services.
Personalised advertising
Thanks to these cookies, we and our partners can offer you relevant products and services based on your purchases, your shopping behaviour and your preferences.
Audience metrics
These cookies allow us to optimise our site for your convenience based on how you use it. The aim is to remember or anticipate your choices. This includes, for example, the use of features, their location, or the behaviour on the page.
Third party cookies
These cookies are third-party cookies (e.g. Google business safety & privacy and terms site). You can find more information about them and our partners here.

By giving your consent to the processing of cookies, functionality and analytical cookies will be installed on the device you use to browse the website (click on the "I understand" button for both categories, or you can select only one of the categories by clicking on the "Settings" button). We always install technical cookies on your device, even without your explicit consent, because without them our website would simply not work.

You can revoke your consent to the processing of cookies. In connection with our company's cookie processing, you also have the following rights: the right to access cookies, delete, modify, supplement and correct them, restrict processing and the right to lodge a complaint with the Office for Personal Data Protection. Read more about your rights.

For even more detailed information about how we process cookies, please see our Personal Data Protection Policy.

I understand Detailed settings Reject everything

Catalogue

Filter

SONYTV, Photo, Audio & VideoTelevisionsBy Screen Size48" - 50" (121 - 127 cm)Most expensive 48" - 50" (121 - 127 cm) TVs SONY

All from SONY

Most expensive 48" - 50" (121 - 127 cm) TVs SONY

This page includes the most expensive 48" - 50" (121 - 127 cm) TVs SONY, or more specifically all products from the category 48" - 50" (121 - 127 cm) TVs SONY sorted from the most expensive to the cheapest. This way, the most luxurious pieces can stand out. At the moment, the most expensive product is 50" Sony Bravia 7 II (K50XR75M2PB. CEI), which costs 669,990 Ft incl. VAT. Check it out, you may like it. Or you’ll get inspired.

How to Choose a TV (GUIDE) All 48" - 50" (121 - 127 cm) TVs

3 items

50" Sony Bravia 7 II (K50XR75M2PB. CEI) - Television

Free delivery
to Alza branch

5 sizes

50" Sony Bravia 7 II (K50XR75M2PB. CEI)

Television - SMART, 127cm, 4K Ultra HD, 100 / 120Hz (100Hz), Direct, HDR10, Dolby Vision and HLG, local dimming, DVB-T2/S2/C, H.265/HEVC, 4× HDMI, 2× USB, CI+, WiFi, Bluetooth, game mode, Apple Airplay 2, Google TV, VESA 200×200, 40 W speaker(s), DTS:X, DTS Digital Surround and Dolby Atmos, F

669,990 Ft

Buy

On the way 5 pcs

Expected 19/06/2026

Order Code: WS8015a11

50" Sony Bravia 2 II (K50S25M2PB.CEI) - Television

5 sizes

50" Sony Bravia 2 II (K50S25M2PB.CEI)

Television - SMART LED, 127cm, 4K Ultra HD, 50 / 60Hz (50Hz), Direct, HDR10 and HLG, DVB-T2/S2/C, H.265/HEVC, 4× HDMI, 2× USB, CI+, WiFi, Bluetooth, game mode, Apple Airplay 2, Google TV, VESA 200×200, 20 W speaker(s), DTS:X, DTS Digital Surround and Dolby Atmos, E

279,990 Ft

Buy

Expected June 2026

Order Code: WS8015a7

50" Sony Bravia 3 (K50S35B.CEI) - Television

6 sizes

4.2 11×

50" Sony Bravia 3 (K50S35B.CEI)

Television - SMART LED, 127cm, 4K Ultra HD, 50 / 60Hz (50Hz), Direct, HDR10, Dolby Vision and HLG, DVB-T2/S2/C, H.265/HEVC, 4× HDMI, 2× USB, CI+, USB recording, WiFi, DLNA, game mode, Google Assistant, Apple Airplay 2, Google TV, VESA 200×200, 20 W speaker(s), DTS Digital Surround and Dolby Atmos, E

209,990 Ft

Buy

In stock > 5 pcs

Order Code: WS7480a

How to Choose a TV (GUIDE) All 48" - 50" (121 - 127 cm) TVs

Check out products sorted by price starting with the lowest price in the category cheap 48" - 50" (121 - 127 cm) TVs SONY Find products sorted from the most expensive to the cheapest in the category most expensive 48" - 50" (121 - 127 cm) TVs SONY

Chcete doručit do České republiky? Jdi na Televize s úhlopříčkou 48" až 50" (121 - 127 cm)

Chcete doručiť tovar na Slovensko? Prezrite si Televízory s uhlopriečkou 48" - 50" (121 - 127 cm)

Für den Versand nach Deutschland, besuchen Sie bitte 48" - 50" Zoll Fernseher (121 - 127 cm)

Für den Versand nach Österreich, besuchen Sie bitte 48" - 50" Zoll Fernseher (121 - 127 cm)