Ultra HD Televisions

Ultra HD TVs are designed for demanding customers who need a very sharp image. With a 3840 × 2160 resolution, or roughly 8.3 million pixels, these TVs deliver four times the resolution than standard Full HD TVs. At such high resolutions, individual pixels become invisible, so you will see the finest details even standing very close to the screen. What are the other benefits of 4K TVs?

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The Main Benefits of 4K TVs

  • High resolution delivers crisp details.
  • The HDR standard offers an image with a richer range of colors.
  • Higher frame rates ensure a smoother and sharper image.
  • Using the Upscaling feature, lower resolution images are converted into 4K quality.
  • Higher pixel density allows watching 4K televisions from a smaller distance.
  • Powerful 4K TVs can handle high-speed Internet browsing and app usage.
  • Today, there is plenty of content at 4K resolution, so a 4K TV is now worth the investment.

Compare the size of Full HD and 4K TVs

Full HD and 4K image quality comparison

Important Parameters to Consider When Buying a 4K TV

Screen Size

The majority of 4K TVs have screens sizes of 55" (140cm) and larger, and when viewed, the optimal eye distance from the screen is 1.5 times its height, which is approximately 1.2m. When choosing the screen size, take into consideration the layout of your living room and avoid causing excessive fatigue of your eyes.

4K Panel Refresh Rate

The image processing frequency value determines the smoothness of the resulting image, shown in Hertz, and the 4K television ranges from 50 to 100Hz. The higher the refresh rate of the panel, the smoother the image the TV can offer you.

Tuner Type

For all types of TVs, including those with 4K support, the tuner takes care of receiving and processing TV signals. To tune into your favourite shows, you need to have a TV with a tuner that supports the same broadcasts as available with the 4K TV.

  • DVB-T - allows you to receive standard antenna broadcasts.
  • DVB-T2 - for antenna broadcasting with more efficient encoding, more data streaming and better picture quality. In 2021 it will completely replace the DVB-T standard.
  • DVB-S2 - together with a satellite, it provides satellite reception.
  • DVB-C - Allows for cable reception.

and

When choosing a 4K TV, follow our general guide on selecting a TV. Here you will find more information about SMART features, inputs and outputs, image and power technologies.

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50" Sony Bravia 2 II (K50S25M2PB. CEI)
Television - LED, 127cm, 4K Ultra HD, 50/60 Hz, HDR10, DVB-T2/S2/C, 2× USB, CI+, WiFi, Bluetooth, game mode, Apple Airplay2, Oneplay, Netflix, Disney+, HBO Max, VESA 200×200, 20W speaker performance, DTS:X, DTS Digital Surround, Dolby Atmos, model year 2026, SMART - Google TV
-4 % off new 187,190 Ft New 194,990 Ft
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55" Hisense 55S7S
Television - QLED, 139cm, 4K Ultra HD, 100/120 Hz (144 Hz in Game Mode), maximum brightness 500 nits, HDR10+, matte display, DVB-T2/S2/C, 2× USB, CI+, USB recording, WiFi, Bluetooth, Chromecast, Miracast, game mode, Apple Airplay2, Oneplay, YouTube, Netflix, Disney+, HBO Max, VESA 300×200, DTS:X, model year 2026, SMART - Vidaa
-4 % off new 239,990 Ft New 249,990 Ft
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65" Philips 65PQS9011 - Television
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65" Philips 65PQS9011
Television - QLED, 165cm, 4K Ultra HD, 100/120 Hz (144 Hz in Game Mode), maximum brightness 500 nits, HDR10+, Dolby Vision, DVB-T2/S2/C, 2× USB, CI+, WiFi, Bluetooth, game mode, voice control, Oneplay, YouTube, Netflix, Disney+, HBO Max, VESA 300×300, 40W speaker performance, DTS:X, DTS Digital Surround, Dolby Atmos, model year 2026, SMART - Titan OS
-10 % off new 328,490 Ft New 364,990 Ft
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Order Code: WC389y10a7
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55" Sony Bravia 2 II (K55S25M2PB. CEI)
Television - LED, 139cm, 4K Ultra HD, 50/60 Hz, HDR10, DVB-T2/S2/C, 2× USB, CI+, WiFi, Bluetooth, game mode, Apple Airplay2, Oneplay, Netflix, Disney+, HBO Max, VESA 300×300, 20W speaker performance, DTS:X, DTS Digital Surround, Dolby Atmos, model year 2026, SMART - Google TV
-4 % off new 220,790 Ft New 229,990 Ft
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75" Sharp 75JP7265E - Television
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75" Sharp 75JP7265E
Television - Mini LED, 191cm, 4K Ultra HD, 50/60 Hz, HDR10, Dolby Vision, 4× HDMI 2.1, 2× USB, CI+, WiFi, Bluetooth, Chromecast, voice control, Google Assistant, Oneplay, YouTube, Netflix, Disney+, HBO Max, VESA 400×300, 24W speaker performance, Dolby Atmos, Dolby Digital AC4, Dolby Digital Plus, model year 2025, SMART - Google TV
  284,990 Ft
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Order Code: WSA387d8a5
5.0 1×
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50" STRONG SRT50UG8773C
Television - QLED, 127cm, 4K Ultra HD, 50/60 Hz, maximum brightness 300 nits, HDR10, DVB-T2/S2/C, 2× USB, CI+, WiFi, Bluetooth, Chromecast, Miracast, game mode, voice control, Google Assistant, Oneplay, YouTube, Netflix, Spotify, Disney+, VESA 200×200, 20W speaker performance, Dolby Atmos, model year 2025, SMART - Google TV
-10 % off new 122,790 Ft New 136,790 Ft
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Order Code: JT880m10e
48" Philips 48OLED811 - Television
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4.0 1×
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48" Philips 48OLED811
Television - OLED, 121cm, 4K Ultra HD, 100/120 Hz (165 Hz in Game Mode), maximum brightness 1000 nits, HDR10+, Dolby Vision, DVB-T2/S2/C, 2× USB, CI+, WiFi, Bluetooth, voice control, Ambilight, Oneplay, YouTube, Netflix, Disney+, HBO Max, VESA 300×300, 70W speaker performance, DTS:X, DTS Digital Surround, Dolby Atmos, built-in subwoofer, model year 2026, SMART - Titan OS
  481,360 Ft
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Order Code: WC389y10b6
75" TCL 75Q7D PRO - Television
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5.0 1×
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75" TCL 75Q7D PRO
Television - Mini LED, 191cm, 4K Ultra HD, 100/120 Hz (144 Hz in Game Mode), maximum brightness 2000 nits, HDR10+, Dolby Vision, local dimming (760 zones), DVB-T2/S2/C, 1× USB, CI+, WiFi, Bluetooth, Chromecast, Miracast, game mode, voice control, Google Assistant, Apple Airplay2, Oneplay, YouTube, Netflix, Spotify, Disney+, HBO Max, VESA 300×300, 40W speaker performance, DTS:X, DTS Virtual:X, DTS HD, Dolby Atmos, Dolby Digital Plus, built-in subwoofer, model year 2026, SMART - Google TV
-1 % off new 844,890 Ft New 859,990 Ft
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Order Code: WK691h4
5.0 1×
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43" Philips 43PQS8611
Television - QLED, 109cm, 4K Ultra HD, 50/60 Hz, maximum brightness 350 nits, HDR10+, DVB-T2/S2/C, 2× USB, CI+, WiFi, Bluetooth, game mode, voice control, Oneplay, YouTube, Netflix, Disney+, HBO Max, VESA 200×200, 20W speaker performance, DTS:X, DTS Digital Surround, Dolby Atmos, model year 2026, SMART - Titan OS
-5 % off new 178,290 Ft New 188,670 Ft
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50" Philips 50PQS8611
Television - QLED, 127cm, 4K Ultra HD, 50/60 Hz, maximum brightness 350 nits, HDR10+, DVB-T2/S2/C, 2× USB, CI+, WiFi, Bluetooth, game mode, voice control, Oneplay, YouTube, Netflix, Disney+, HBO Max, VESA 300×300, 20W speaker performance, DTS:X, DTS Digital Surround, Dolby Atmos, model year 2026, SMART - Titan OS
-1 % off new 217,890 Ft New 220,150 Ft
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Order Code: WC389qa6
55" LG OLED55C64LA - Television
Energy efficiency class
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4.9 34×
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55" LG OLED55C64LA
Television - OLED, 139cm, 4K Ultra HD, 100/120 Hz (165 Hz in Game Mode), HDR10, Dolby Vision, anti-reflective screen, DVB-T2/S2/C, 4× HDMI 2.1, 2× USB, USB recording, WiFi, Bluetooth, Chromecast, game mode, voice control, Google Assistant, Apple Airplay2, Oneplay, YouTube, Netflix, Spotify, Disney+, HBO Max, VESA 300×200, 40W speaker performance, Dolby Atmos, Dolby Digital AC3, model year 2026, SMART - webOS
  387,990 Ft
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Unsealed - in stock 1 pcs
Order Code: WK6016c15
48" LG OLED48C64LA - Television
Energy efficiency class
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5.0 2×
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48" LG OLED48C64LA
Television - OLED, 121cm, 4K Ultra HD, 100/120 Hz (165 Hz in Game Mode), HDR10, Dolby Vision, anti-reflective screen, DVB-T2/S2/C, 4× HDMI 2.1, 2× USB, USB recording, WiFi, Bluetooth, Chromecast, game mode, voice control, Google Assistant, Apple Airplay2, Oneplay, YouTube, Netflix, Spotify, Disney+, HBO Max, VESA 300×200, 40W speaker performance, Dolby Atmos, Dolby Digital AC3, model year 2026, SMART - webOS
-3 % off new 320,090 Ft New 329,990 Ft
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Order Code: WK6016c16
55" Sencor SLE 55TU700B - Television
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1.0 1×
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55" Sencor SLE 55TU700B
Television - LED, 139cm, 4K Ultra HD, 50/60 Hz, HDR10, DVB-T2/S2/C, 2× USB, CI+, WiFi, Bluetooth, Miracast, Oneplay, YouTube, Netflix, Disney+, HBO Max, VESA 200×200, 16W speaker performance, Dolby Digital Plus, model year 2026, SMART - Tizen OS
-8 % off new 127,690 Ft New 139,990 Ft
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Unsealed - in stock 2 pcs
Order Code: WS524g6e13
50" Sencor SLE 50TQU770B - Television
Energy efficiency class
Free
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50" Sencor SLE 50TQU770B
Television - QLED, 127cm, 4K Ultra HD, 50/60 Hz, HDR10, DVB-T2/S2/C, 2× USB, CI+, WiFi, Bluetooth, Miracast, Oneplay, YouTube, Netflix, Disney+, HBO Max, VESA 200×200, 16W speaker performance, Dolby Digital Plus, model year 2026, SMART - Tizen OS
  135,990 Ft
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Unsealed - in stock 1 pcs
Order Code: WS539w9fa5
86" LG 86QNED87B6A - Television
Energy efficiency class
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86" LG 86QNED87B6A
Television - SMART, 218cm, 4K Ultra HD, 100 / 120Hz (100Hz), Mini LED, HDR10, Dolby Vision and HLG, local dimming, DVB-T2/S2/C, H.265/HEVC, 4× HDMI, 2× USB, USB recording, WiFi, Bluetooth, DLNA, Chromecast, Miracast, game mode, voice control, Google Assistant, Amazon Alexa, Apple Airplay 2, webOS, VESA 600×400, 20 W speaker(s), Dolby Digital AC3, D
  745,220 Ft
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In stock 1 pcs
Order Code: WK810
4.6 48×
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65" Samsung QE65Q7F
Television - QLED, 165cm, 4K Ultra HD, 50/60 Hz, HDR10+, local dimming, DVB-T2/S2/C, 1× USB, Bluetooth, game mode, Apple Airplay2, Oneplay, Netflix, Disney+, HBO Max, VESA 400×300, 20W speaker performance, Dolby Digital Plus, model year 2025, SMART - Tizen OS
  253,690 Ft
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In stock 2 pcs
Order Code: WR174o5
4.2 13×
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65" Thomson 65QG7C14
Television - QLED, 165cm, 4K Ultra HD, 100/120 Hz (144 Hz in Game Mode), 1× USB, CI+, Google Assistant, Oneplay, YouTube, Netflix, Spotify, Disney+, HBO Max, VESA 200×200, model year 2024, SMART - Google TV
BLACK FRIDAY -47 % 156,590 Ft 297,190 Ft
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In stock
Order Code: QWK680x82a
85" Samsung The Frame QE85LS03BG - Television
Energy efficiency class
On the product detail page you can look at the 3D model
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4.5 2×
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85" Samsung The Frame QE85LS03BG
Television - SMART QLED, 215cm, 4K Ultra HD, PQI 3500 (100Hz), HDR10, HDR10+ and HLG, local dimming, DVB-T2/S2/C, H.265/HEVC, 4× HDMI, 2× USB, CI+, LAN, WiFi, Bluetooth, DLNA, HbbTV 2,0, voice control, plays 360° video, Apple Airplay 2, mobile device pairing, Tizen OS, VESA 600×400, Dolby Atmos and Dolby Digital Plus, G
  604,890 Ft
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Slightly used - in stock 1 pcs
Order Code: WR176r3
77" Sony Bravia 8A (K77XR8AB. CEI) - Television
Energy efficiency class
Free delivery
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5.0 3×
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77" Sony Bravia 8A (K77XR8AB. CEI)
Television - SMART OLED, 195cm, 4K Ultra HD, 100 / 120Hz (100Hz), DVB-T2/S2/C, H.265/HEVC, 4× HDMI, 2× USB, WiFi, Bluetooth, DLNA, game mode, Google TV, VESA 300×300, 20 W speaker(s), Dolby Atmos, E
  727,990 Ft
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Slightly used - in stock 1 pcs
Order Code: WS1021x1c
98" Samsung QE98QN90F - Television
Energy efficiency class
Discount
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to Alza branch
4.5 2×
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98" Samsung QE98QN90F
Television - Neo QLED, Mini LED, 249cm, 4K Ultra HD, 100/120 Hz (165 Hz in Game Mode), HDR10+, local dimming, matte display, DVB-T2/S2/C, 4× HDMI 2.1, 2× USB, Bluetooth, game mode, voice control, Apple Airplay2, Oneplay, Netflix, Disney+, HBO Max, VESA 600×400, 60W speaker performance, Dolby Atmos, Dolby Digital Plus, model year 2025, SMART - Tizen OS
-9 % off new 2,652,990 Ft New 2,915,390 Ft
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Slightly used - in stock 1 pcs
Order Code: WR174s8
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75" Philips 75PUS7810
Television - LED, 191cm, 4K Ultra HD, 50/60 Hz, maximum brightness 280 nits, HDR10+, local dimming, 3× HDMI 2.0, 2× USB, CI+, game mode, Google Assistant, Oneplay, YouTube, Netflix, Disney+, HBO Max, VESA 400×300, 20W speaker performance, DTS:X, Dolby Atmos, Dolby Digital AC4, model year 2025, SMART - Titan OS
-6 % off new 281,090 Ft New 299,890 Ft
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Unsealed - in stock 1 pcs
Order Code: WC389b02
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55" Samsung UE55M74H
Television - SMART, 139cm, 4K Ultra HD, 50 / 60Hz (50Hz), Mini LED, DVB-T2/S2/C, H.265/HEVC, 3× HDMI, 1× USB, CI+, WiFi, Bluetooth, game mode, voice control, Tizen OS, VESA 200×200, 20 W speaker(s), DTS Digital Surround, F
  159,990 Ft
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Unsealed - in stock 1 pcs
Order Code: WR173t2
3.0 2×
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55" Panasonic TB-55W61AEZ
Television - LED, 139cm, 4K Ultra HD, 50/60 Hz, HDR10, Dolby Vision, DVB-T2/S2/C, WiFi, Bluetooth, game mode, voice control, Google Assistant, Oneplay, YouTube, Netflix, Disney+, VESA 200×200, 20W speaker performance, Dolby Atmos, model year 2025, SMART - TiVo OS
-6 % off new 197,190 Ft New 211,990 Ft
Buy
Unsealed - in stock 1 pcs
Order Code: WX244s8t2b33
55" Samsung MRE55R86H - Television
Energy efficiency class
Free delivery
to Alza branch
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55" Samsung MRE55R86H
Television - SMART, 139cm, 4K Ultra HD, 100 / 120Hz (100Hz), Direct, HDR10+, DVB-T2/S2/C, H.265/HEVC, 4× HDMI, 2× USB, CI+, WiFi, Bluetooth, game mode, voice control, Tizen OS, VESA 300×200, 30 W speaker(s), DTS Digital Surround and Dolby Atmos, F
  350,290 Ft
Buy
Unsealed - in stock 1 pcs
Order Code: WR173a2

Ultra HD Televisions - additional info

Ultra high definition television in 4K resolution is a new trend that is increasingly taking hold in living rooms. With a resolution of 3840x2160, an Ultra HD TV display contains 4 times as many pixels as a Full HD TV.  4K TV is thus four times the resolution.

Razor-sharp images

Ultra HD resolution means sharp images even with large diagonals. Enjoy brilliant images in great detail even with a giant TV, which at lower resolutions might not be the rule. Watch movies with sharp features and unmatched image quality that will fascinate you. After trying Ultra HD TV, you will not want anything else.

What Ultra HD TV?

You've decided to buy a TV with 4K Ultra HD resolution? Then you only need to choose the right Ultra HD TV to catch the eye. Our rich offer is ready for it. Choose between manufacturers such as Samsung, LG and Panasonic. 4K's worldwide popularity is deserved for its display quality, advanced technology and modern design.
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