Ultra HD Televisions SONY

4K Sony TV

The One-Of-A-Kind 4K Sony TV

Sony's 4K television features advanced X-Tended Dynamic Range Pro technology that offers up to 5 times the contrast of conventional LED displays. The powerful 4K HDR Processor X1 takes care of vivid colours, suppresses colour noise and highlights every detail. The unique algorithm controls the LED display's backlight, and Triluminos selectively maps colours so the image looks very realistic. Have fun with Google Play or transfer your mobile content from Chromecast to the big screen of your Sony UHD.

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48 Results
55" Sony Bravia 7 II (K55XR75M2PB. CEI) - Television
Bestseller Ranking in Category
Energy efficiency class
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5.0 1×
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55" Sony Bravia 7 II (K55XR75M2PB. CEI)
Television - RGB Mini LED, 139cm, 4K Ultra HD, 100/120 Hz, HDR10, Dolby Vision, local dimming, DVB-T2/S2/C, 2× USB, CI+, WiFi, Bluetooth, game mode, Apple Airplay2, Oneplay, Netflix, Disney+, HBO Max, VESA 300×300, 40W speaker performance, DTS:X, DTS Digital Surround, Dolby Atmos, model year 2026, SMART - Google TV
BLACK FRIDAY -5 % 521,990 Ft 549,990 Ft
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In stock
Order Code: WS8015a12
55" Sony Bravia 6 (K55A65PB. CEI) - Television
Bestseller Ranking in Category
Energy efficiency class
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5.0 1×
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55" Sony Bravia 6 (K55A65PB. CEI)
Television - OLED, 139cm, 4K Ultra HD, 100/120 Hz, HDR10, Dolby Vision, local dimming, DVB-T2/S2/C, 2× USB, CI+, WiFi, Bluetooth, game mode, Apple Airplay2, Oneplay, Netflix, Disney+, HBO Max, VESA 300×200, 20W speaker performance, DTS:X, DTS Digital Surround, Dolby Atmos, model year 2026, SMART - Google TV
BLACK FRIDAY -17 % 370,000 Ft 449,990 Ft
Buy
In stock
Order Code: WS8015b15
4.5 2×
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55" Sony Bravia 3 II (K55XR35M2PB.CEI)
Television - Mini LED, 139cm, 4K Ultra HD, 100/120 Hz, HDR10, Dolby Vision, local dimming, DVB-T2/S2/C, 2× USB, CI+, WiFi, Bluetooth, game mode, Apple Airplay2, Oneplay, Netflix, Disney+, HBO Max, VESA 300×300, 20W speaker performance, DTS:X, DTS Digital Surround, Dolby Atmos, model year 2026, SMART - Google TV
BLACK FRIDAY -10 % 260,000 Ft 289,990 Ft
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In stock
Order Code: WS8015a3
65" Sony Bravia 3 II (K65XR35M2PB.CEI) - Television
Bestseller Ranking in Category
Energy efficiency class
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5.0 1×
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65" Sony Bravia 3 II (K65XR35M2PB.CEI)
Television - Mini LED, 165cm, 4K Ultra HD, 100/120 Hz, HDR10, Dolby Vision, local dimming, DVB-T2/S2/C, 2× USB, CI+, WiFi, Bluetooth, game mode, Apple Airplay2, Oneplay, Netflix, Disney+, HBO Max, VESA 300×300, 20W speaker performance, DTS:X, DTS Digital Surround, Dolby Atmos, model year 2026, SMART - Google TV
BLACK FRIDAY -7 % 324,990 Ft 349,990 Ft
Buy
In stock
Order Code: WS8015a4
65" Sony Bravia 8 II (K65XR8M25BP. CEI) - Television
Energy efficiency class
What Hi-Fi? Award
Free delivery
to Alza branch
4.3 7×
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65" Sony Bravia 8 II (K65XR8M25BP. CEI)
Television - OLED, 165cm, 4K Ultra HD, 100/120 Hz, HDR10, Dolby Vision, matte display, DVB-T2/S2/C, 2× USB, CI+, USB recording, WiFi, game mode, Google Assistant, Apple Airplay2, YouTube, Netflix, Disney+, VESA 300×300, 50W speaker performance, DTS Digital Surround, Dolby Atmos, model year 2025, SMART - Google TV
+Gift Subscription Sony BRAVIA CORE for 24 months with a value of 39,990 Ft
  739,990 Ft
Buy
In stock > 5 pcs
Order Code: WS7911d5
48" Sony Bravia 6 (K48A65PB.CEI) - Television
Energy efficiency class
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5.0 1×
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48" Sony Bravia 6 (K48A65PB.CEI)
Television - OLED, 109cm, 4K Ultra HD, 100/120 Hz, HDR10, Dolby Vision, local dimming, DVB-T2/S2/C, 2× USB, CI+, WiFi, Bluetooth, game mode, Apple Airplay2, Oneplay, Netflix, Disney+, HBO Max, VESA 300×200, 20W speaker performance, DTS:X, DTS Digital Surround, Dolby Atmos, model year 2026, SMART - Google TV
BLACK FRIDAY -7 % 370,000 Ft 399,890 Ft
Buy
In stock
Order Code: WS8015b14
75" Sony Bravia 7 II (K75XR75M2PB. CEI) - Television
Bestseller Ranking in Category
Energy efficiency class
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75" Sony Bravia 7 II (K75XR75M2PB. CEI)
Television - RGB Mini LED, 191cm, 4K Ultra HD, 100/120 Hz, HDR10, Dolby Vision, local dimming, DVB-T2/S2/C, 2× USB, CI+, WiFi, Bluetooth, game mode, Apple Airplay2, Oneplay, Netflix, Disney+, HBO Max, VESA 300×300, 40W speaker performance, DTS:X, DTS Digital Surround, Dolby Atmos, model year 2026, SMART - Google TV
BLACK FRIDAY -5 % 804,990 Ft 849,990 Ft
Buy
In stock
Order Code: WS8015a14
2.0 1×
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50" Sony Bravia 3 II (K50XR35M2PB. CEI)
Television - Mini LED, 127cm, 4K Ultra HD, 100/120 Hz, HDR10, Dolby Vision, local dimming, DVB-T2/S2/C, 2× USB, CI+, WiFi, Bluetooth, game mode, Apple Airplay2, Oneplay, Netflix, Disney+, HBO Max, VESA 300×300, 20W speaker performance, DTS:X, DTS Digital Surround, Dolby Atmos, model year 2026, SMART - Google TV
BLACK FRIDAY -10 % 250,000 Ft 279,990 Ft
Buy
In stock
Order Code: WS8015a2
65" Sony Bravia 6 (K65A65PB. CEI) - Television
Energy efficiency class
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65" Sony Bravia 6 (K65A65PB. CEI)
Television - OLED, 165cm, 4K Ultra HD, 100/120 Hz, HDR10, Dolby Vision, local dimming, DVB-T2/S2/C, 2× USB, CI+, WiFi, Bluetooth, game mode, Oneplay, Netflix, Disney+, HBO Max, VESA 400×200, 20W speaker performance, DTS:X, DTS Digital Surround, Dolby Atmos, model year 2026, SMART - Google TV
BLACK FRIDAY -6 % 450,000 Ft 481,390 Ft
Buy
In stock
Order Code: WS8015b16
65" Sony Bravia 9 II (K65XR95M2PB. CEI) - Television
Energy efficiency class
Free delivery
to Alza branch
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65" Sony Bravia 9 II (K65XR95M2PB. CEI)
Television - RGB Mini LED, 165cm, 4K Ultra HD, 100/120 Hz, HDR10, Dolby Vision, local dimming, DVB-T2/S2/C, 2× USB, CI+, WiFi, Bluetooth, game mode, Apple Airplay2, Oneplay, Netflix, Disney+, HBO Max, VESA 300×300, 80W speaker performance, DTS:X, DTS Digital Surround, Dolby Atmos, model year 2026, SMART - Google TV
  1,249,990 Ft
Buy
In stock > 5 pcs
Order Code: WS8015a16
75" Sony Bravia 3 II (K75XR35M2PB. CEI) - Television
Energy efficiency class
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to Alza branch
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75" Sony Bravia 3 II (K75XR35M2PB. CEI)
Television - Mini LED, 191cm, 4K Ultra HD, 100/120 Hz, HDR10, Dolby Vision, local dimming, DVB-T2/S2/C, 2× USB, CI+, WiFi, Bluetooth, game mode, Apple Airplay2, Oneplay, Netflix, Disney+, HBO Max, VESA 400×400, 20W speaker performance, DTS:X, DTS Digital Surround, Dolby Atmos, model year 2026, SMART - Google TV
Discounted -8 % 394,990 Ft 429,990 Ft
Buy
In stock > 5 pcs
Order Code: WS8015a5
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50" Sony Bravia 2 II (K50S25M2PB. CEI)
Television - LED, 127cm, 4K Ultra HD, 50/60 Hz, HDR10, DVB-T2/S2/C, 2× USB, CI+, WiFi, Bluetooth, game mode, Apple Airplay2, Oneplay, Netflix, Disney+, HBO Max, VESA 200×200, 20W speaker performance, DTS:X, DTS Digital Surround, Dolby Atmos, model year 2026, SMART - Google TV
  199,990 Ft
Buy
In stock > 5 pcs
Order Code: WS8015a7
50" Sony Bravia 7 II (K50XR75M2PB. CEI) - Television
Energy efficiency class
Free delivery
to Alza branch
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50" Sony Bravia 7 II (K50XR75M2PB. CEI)
Television - RGB Mini LED, 127cm, 4K Ultra HD, 100/120 Hz, HDR10, Dolby Vision, local dimming, DVB-T2/S2/C, 2× USB, CI+, WiFi, Bluetooth, game mode, Apple Airplay2, Oneplay, Netflix, Disney+, HBO Max, VESA 200×200, 40W speaker performance, DTS:X, DTS Digital Surround, Dolby Atmos, model year 2026, SMART - Google TV
  549,990 Ft
Buy
In stock > 5 pcs
Order Code: WS8015a11
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55" Sony Bravia 2 II (K55S25M2PB. CEI)
Television - LED, 139cm, 4K Ultra HD, 50/60 Hz, HDR10, DVB-T2/S2/C, 2× USB, CI+, WiFi, Bluetooth, game mode, Apple Airplay2, Oneplay, Netflix, Disney+, HBO Max, VESA 300×300, 20W speaker performance, DTS:X, DTS Digital Surround, Dolby Atmos, model year 2026, SMART - Google TV
  229,990 Ft
Buy
In stock > 5 pcs
Order Code: WS8015a8
77" Sony Bravia 6 (K77A65PB.CEI) - Television
Energy efficiency class
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77" Sony Bravia 6 (K77A65PB.CEI)
Television - OLED, 195cm, 4K Ultra HD, 100/120 Hz, HDR10, Dolby Vision, local dimming, DVB-T2/S2/C, 2× USB, CI+, WiFi, Bluetooth, game mode, Apple Airplay2, Oneplay, Netflix, Disney+, HBO Max, VESA 400×300, 20W speaker performance, DTS:X, DTS Digital Surround, Dolby Atmos, model year 2026, SMART - Google TV
BLACK FRIDAY -9 % 670,000 Ft 738,190 Ft
Buy
In stock
Order Code: WS8015b17
85" Sony Bravia 3 II (K85XR35M2PB. CEI) - Television
Energy efficiency class
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to Alza branch
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85" Sony Bravia 3 II (K85XR35M2PB. CEI)
Television - Mini LED, 215cm, 4K Ultra HD, 100/120 Hz, HDR10, Dolby Vision, local dimming, DVB-T2/S2/C, 2× USB, CI+, WiFi, Bluetooth, game mode, Apple Airplay2, Oneplay, Netflix, Disney+, HBO Max, VESA 400×400, 20W speaker performance, DTS:X, DTS Digital Surround, Dolby Atmos, model year 2026, SMART - Google TV
BLACK FRIDAY -8 % 550,000 Ft 599,990 Ft
Buy
In stock
Order Code: WS1018z5a4
65" Sony Bravia 2 II (K65S25M2PB. CEI) - Television
Energy efficiency class
Free delivery
to Alza branch
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65" Sony Bravia 2 II (K65S25M2PB. CEI)
Television - LED, 165cm, 4K Ultra HD, 50/60 Hz, HDR10, DVB-T2/S2/C, 2× USB, CI+, WiFi, Bluetooth, game mode, Apple Airplay2, Oneplay, Netflix, Disney+, HBO Max, VESA 300×300, 20W speaker performance, DTS:X, DTS Digital Surround, Dolby Atmos, model year 2026, SMART - Google TV
  299,990 Ft
Buy
In stock > 5 pcs
Order Code: WS8015a9
75" Sony Bravia 2 II (K75S25M2PB. CEI) - Television
Energy efficiency class
Free delivery
to Alza branch
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75" Sony Bravia 2 II (K75S25M2PB. CEI)
Television - LED, 191cm, 4K Ultra HD, 50/60 Hz, HDR10, DVB-T2/S2/C, 2× USB, CI+, WiFi, Bluetooth, game mode, Apple Airplay2, Oneplay, Netflix, Disney+, HBO Max, VESA 300×300, 20W speaker performance, DTS:X, DTS Digital Surround, Dolby Atmos, model year 2026, SMART - Google TV
  369,990 Ft
Buy
In stock > 5 pcs
Order Code: WS8015a10
3.7 3×
Watch Price/Availability
43" Sony Bravia 3 II (K43XR35M2PB.CEI)
Television - Mini LED, 109cm, 4K Ultra HD, 100/120 Hz, HDR10, Dolby Vision, local dimming, DVB-T2/S2/C, 2× USB, CI+, WiFi, Bluetooth, game mode, Apple Airplay2, Oneplay, Netflix, Disney+, HBO Max, VESA 200×200, 20W speaker performance, DTS:X, DTS Digital Surround, Dolby Atmos, model year 2026, SMART - Google TV
BLACK FRIDAY -5 % 208,990 Ft 219,990 Ft
Buy
In stock
Order Code: WS8015a1
5.0 1×
Watch Price/Availability
43" Sony Bravia 2 II (K43S25M2PB. CEI)
Television - LED, 109cm, 4K Ultra HD, 50/60 Hz, HDR10, DVB-T2/S2/C, 2× USB, CI+, WiFi, Bluetooth, game mode, Apple Airplay2, Oneplay, Netflix, Disney+, HBO Max, VESA 200×200, 20W speaker performance, DTS:X, DTS Digital Surround, Dolby Atmos, model year 2026, SMART - Google TV
BLACK FRIDAY -5 % 170,000 Ft 179,990 Ft
Buy
In stock
Order Code: WS8015a6
65" Sony Bravia 7 II (K65XR75M2PB. CEI) - Television
Bestseller Ranking in Category
Energy efficiency class
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to Alza branch
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65" Sony Bravia 7 II (K65XR75M2PB. CEI)
Television - RGB Mini LED, 165cm, 4K Ultra HD, 100/120 Hz, HDR10, Dolby Vision, local dimming, DVB-T2/S2/C, 2× USB, CI+, WiFi, Bluetooth, game mode, Apple Airplay2, Oneplay, Netflix, Disney+, HBO Max, VESA 300×300, 40W speaker performance, DTS:X, DTS Digital Surround, Dolby Atmos, model year 2026, SMART - Google TV
BLACK FRIDAY -5 % 567,990 Ft 599,990 Ft
Buy
In stock
Order Code: WS8015a13
100" Sony Bravia 3 II (K100XR35M2PB.CEI) - Television
Bestseller Ranking in Category
Energy efficiency class
Free delivery
to Alza branch
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100" Sony Bravia 3 II (K100XR35M2PB.CEI)
Television - Mini LED, 254cm, 4K Ultra HD, 100/120 Hz, HDR10, Dolby Vision, local dimming, DVB-T2/S2/C, 2× USB, CI+, WiFi, Bluetooth, game mode, Apple Airplay2, Oneplay, Netflix, Disney+, HBO Max, VESA 600×400, 20W speaker performance, DTS:X, DTS Digital Surround, Dolby Atmos, model year 2026, SMART - Google TV
Great price 1,081,990 Ft
Buy
In stock 2 pcs
Order Code: WS1018z5a5
75" Sony Bravia 9 II (K75XR95M2PB. CEI) - Television
Energy efficiency class
Discount
Free delivery
to Alza branch
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75" Sony Bravia 9 II (K75XR95M2PB. CEI)
Television - RGB Mini LED, 191cm, 4K Ultra HD, 100/120 Hz, HDR10, Dolby Vision, local dimming, DVB-T2/S2/C, 2× USB, CI+, WiFi, Bluetooth, game mode, Apple Airplay2, Oneplay, Netflix, Disney+, HBO Max, VESA 300×300, 80W speaker performance, DTS:X, DTS Digital Surround, Dolby Atmos, model year 2026, SMART - Google TV
BLACK FRIDAY -6 % 1,400,000 Ft 1,499,990 Ft
Buy
In stock
Order Code: WS8015a17
85" Sony Bravia 7 II (K85XR75M2PB. CEI) - Television
Energy efficiency class
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to Alza branch
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85" Sony Bravia 7 II (K85XR75M2PB. CEI)
Television - RGB Mini LED, 215cm, 4K Ultra HD, 100/120 Hz, HDR10, Dolby Vision, local dimming, DVB-T2/S2/C, 2× USB, CI+, WiFi, Bluetooth, game mode, Apple Airplay2, Oneplay, Netflix, Disney+, HBO Max, VESA 400×400, 40W speaker performance, DTS:X, DTS Digital Surround, Dolby Atmos, model year 2026, SMART - Google TV
BLACK FRIDAY -9 % 950,000 Ft 1,049,990 Ft
Buy
In stock
Order Code: WS8015a15
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