The purchased product key must be activated in the Xbox Store, located in the main console Menu
1) Go to the "Store" tab.
2) Select "Use a code" and press "A" to confirm.
3) Enter the 25-character code - press "Next" once you are done.
4) Finish the activation by pressing "Confirm".
5) You can leave the information screen by pressing the "Close" button (for downloadable content, the download will start automatically).
Detailed instructions complete with pictures can be found here: instructions-for-applying-electronic-licences-games#xbox-store
If you have any problems redeeming your prepaid code, please contact Microsoft Support: beta.support.xbox.com
Note:
Note that some games may require:
a digital store account with a particular service - MS Store, Origin, Steam, Uplay etc. (you can find out more in our article on how to apply your electronic licences)
broadband internet connection for online gaming, initial setup, updates, and more
a monthly subscription fee for online multiplayer gaming (Xbox Live, PlayStation Plus, etc.)
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