LOVELA Baby for White Laundry 1.45l (16 Washings)

When washing baby clothes and bedding, use specialist detergents formulated with fewer surfactants, such as Lovela Baby. These products are hypoallergenic, meaning they do not contain substances that can irritate sensitive baby skin. Look for products that carry endorsements from recognized pediatric authorities, such as the Institute of Mother and Child or the Children's Memorial Health Institute. Use detergents designed for babies for the first year of life, and up to age 3 if immediate family members or siblings have history of allergic reactions.

The foundation of managing psoriasis-prone skin lies in proper care, using hydrating and emollient creams, and avoiding triggers that worsen symptoms. While suitable baby care products cannot replace medical treatment, they do soothe symptoms and improve quality of life. For psoriasis sufferers, cosmetics and cleaning agents must meet incredibly strict criteria. They must be non-irritating, hypoallergenic, contain fewer surfactants, and be free from fragrance, optical brighteners, and harsh chemicals. Lovela Baby meets all of these criteria, so washing clothes in Lovela Baby products can reduce skin irritation and help soothe sensitive skin.

Because of their skin's unique needs, you should wash newborn, infant, and toddler clothing in specially formulated fabric softeners or washing powders, such as Lovela Baby. These products contain no enzymes or optical brighteners, and we limit active cleaning agents and fragrances to a minimum to meet pediatric guidelines. This ensures the powder or liquid is hypoallergenic, non-irritating, and non-allergenic. While Lovela Baby has all these benefits and is a top choice for new mums, even the most hypoallergenic product can occasionally trigger an allergy due to individual sensitivity. Often, skin irritation is not caused by the powder itself, but by incorrect washing practices (such as insufficient rinsing or using too much detergent), which leaves residue on the clothes that irritates the baby's skin. Always use laundry products in accordance with the manufacturer's instructions.

Baby skin is exceptionally delicate and requires special care. Pay extra attention to the nappy area, as constant contact with urine and faeces makes it prone to irritation. Poor nappy-area care can lead to painful, difficult-to-treat nappy rash. Prevention is always better than cure, so follow these simple rules:

• Whether you use reusable or disposable nappies, change them frequently, and change reusable nappies after every wet.
• Wash baby clothes and especially reusable nappies in specialist products like Lovela Baby, designed specifically for sensitive skin to help prevent and soothe irritation.
• If you use disposable nappies, choose breathable ones and do not fasten them too tightly to allow air circulation.
• With every nappy change, clean the baby's bottom with baby wipes, cotton wool, or soapy water, then dry thoroughly.
• Let your baby enjoy some nappy-free time before putting a fresh nappy on to let the skin breathe.
• Apply a barrier cream or protective ointment to your baby's bottom with every nappy change.
• If rash appears, apply a soothing ointment containing lanolin or zinc. If this does not help, or if redness increases, blisters appear, or the skin starts weeping, consult your paediatrician as a secondary infection may have occurred.

• Always wash and iron all newly bought baby clothes before use.
• Wash clothes in specialist baby laundry detergents approved by pediatric authorities, such as Lovela Baby.
• Ensure clothes are thoroughly rinsed, ideally running a double rinse cycle.
• Avoid fabric softeners in the beginning; they are added to the final rinse and remain in the fabric, which can irritate sensitive skin.
• Always check the washing temperature on the care label to avoid damaging the garments.
• Most bacteria are destroyed at 60°C, so there is no need to boil-wash baby sleepsuits.