SONY

sony

Sony – Perfect Fusion of Creativity and Technology

Sony Corporation is a Japanese company founded in 1946 that has brought numerous groundbreaking products and technologies to the world throughout its long history, from CD and DVD discs to the revolutionary music player Walkman, or the iconic PlayStation gaming console. The company strives to ignite emotions and inspire creativity among consumers and businesses alike through its numerous innovative products and services, whether it's home entertainment, music and audio, photography, consumer electronics, mobile communication, automotive industry, healthcare, sports technology, banking, or financial services. Presently, Sony is committed to a long-term environmental protection plan called "Road to Zero." Its ultimate goal is to achieve a zero environmental footprint by 2050. As part of this plan, Sony has set mid-term targets in the "Green Management 2025" initiative to expedite efforts such as using recycled plastics, reducing energy consumption in product manufacturing, eliminating plastics from packaging of newly designed small products, and embracing renewable energy sources. What Sony products can you find with us?

sony bravia

Sony Bravia TVs immerse you in the action

Sony offers a wide range of TVs that cater to everyone's preferences. Bravia XR TVs deliver top-notch picture and sound quality, premium streaming service with Sony Pictures Core, unparalleled upscaling capabilities, and a modern design that adapts to your needs. They are also a perfect match for the Sony PlayStation 5 console, offering exclusive features you won't find elsewhere.


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Sony ULT TOWER 7, Black
Bluetooth Speaker - active, with power performance of 420W, frequency range from 20 Hz to 20000 Hz, 6,3mm jack, RCA (cinch), XLR, Bluetooth 5.3, lighting, IPX4 protection level, supports AAC, LDAC, mp3, SBC, WMA and WAV, control via device with iOS or Android, battery life of 30 h
New arrival 239,990 Ft
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In stock > 5 pcs
Order Code: GS476f62
75" Sony Bravia 3 II (K75XR35M2PB. CEI) - Television
Energy efficiency class
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to Alza branch
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75" Sony Bravia 3 II (K75XR35M2PB. CEI)
Television - SMART, 191cm, 4K Ultra HD, 100 / 120Hz (100Hz), Direct, HDR10, Dolby Vision and HLG, local dimming, DVB-T2/S2/C, H.265/HEVC, 4× HDMI, 2× USB, CI+, WiFi, Bluetooth, game mode, Apple Airplay 2, Google TV, VESA 400×400, 20 W speaker(s), DTS:X, DTS Digital Surround and Dolby Atmos, E
-6 % off new 375,990 Ft New 399,990 Ft
Buy
Unsealed - in stock 1 pcs
Order Code: WS8015a5
65" Sony Bravia 6 (K65A65PB. CEI) - Television
Energy efficiency class
Free delivery
to Alza branch
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65" Sony Bravia 6 (K65A65PB. CEI)
Television - SMART OLED, 165cm, 4K Ultra HD, 100 / 120Hz (100Hz), HDR10, Dolby Vision and HLG, local dimming, DVB-T2/S2/C, H.265/HEVC, 4× HDMI, 2× USB, CI+, WiFi, Bluetooth, game mode, Apple Airplay 2, Google TV, VESA 400×200, 20 W speaker(s), DTS:X, DTS Digital Surround and Dolby Atmos, F
New arrival 499,890 Ft
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In stock > 5 pcs
Order Code: WS8015b16
2.0 1×
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50" Sony Bravia 3 II (K50XR35M2PB. CEI)
Television - SMART, 127cm, 4K Ultra HD, 100 / 120Hz (100Hz), Direct, HDR10, Dolby Vision and HLG, local dimming, DVB-T2/S2/C, H.265/HEVC, 4× HDMI, 2× USB, CI+, WiFi, Bluetooth, game mode, Apple Airplay 2, Google TV, VESA 300×300, 20 W speaker(s), DTS:X, DTS Digital Surround and Dolby Atmos, F
-6 % off new 281,990 Ft New 299,990 Ft
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Unsealed - in stock 2 pcs
Order Code: WS8015a2
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Sony BRAVIA Theatre Rear 9
Speakers - passive, Bluetooth, Hi-Res audio
-7 % off new 206,690 Ft New 222,290 Ft
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Unsealed - in stock 1 pcs
Order Code: GS601a5
Sony Alpha A6100 black + E PZ 16-50 mm f/3.5-5.6 II + E 55-210 mm f/4.5-6.3 - Digital Camera
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Sony Alpha A6100 black + E PZ 16-50 mm f/3.5-5.6 II + E 55-210 mm f/4.5-6.3
Digital Camera - mirrorless interchangeable-lens camera, APS-C 24,2 Mpx sensor, bayonet Sony E, electronic viewfinder 1,44 Mpx, 3 " 0,921 Mpx tilting touch display, up to 4K video, SD, SDHC and SDXC, WiFi, GPS, miniHDMI, 3.5mm jack, weight: 0,396 kg
-5 % off new 399,590 Ft New 421,790 Ft
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Unsealed - in stock 1 pcs
Order Code: OS074b14
48" Sony Bravia 6 (K48A65PB.CEI) - Television
Energy efficiency class
Free delivery
to Alza branch
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48" Sony Bravia 6 (K48A65PB.CEI)
Television - SMART OLED, 109cm, 4K Ultra HD, 100 / 120Hz (100Hz), HDR10, Dolby Vision and HLG, local dimming, DVB-T2/S2/C, H.265/HEVC, 4× HDMI, 2× USB, CI+, WiFi, Bluetooth, game mode, Apple Airplay 2, Google TV, VESA 300×200, 20 W speaker(s), DTS:X, DTS Digital Surround and Dolby Atmos, G
New arrival 399,890 Ft
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In stock > 5 pcs
Order Code: WS8015b14
26,5" Sony INZONE M10SII - Monitor
Energy efficiency class
Free delivery
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26,5" Sony INZONE M10SII
Monitor - QD-OLED, QHD/HD 2560 × 1440 (16:9), 540Hz/720Hz, Anti-Glare display, 0,02 ms, G-Sync Compatible, adjustable height, HDR, HDMI and DisplayPort, USB and USB-B data interface, VESA
  535,690 Ft
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In stock 3 pcs
Order by midnight, get it at the AlzaBox in the morning.
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Order Code: WH609
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PlayStation 5 Pulse Explore Wireless Earbuds + Protective Case
Gaming Headphones - wireless, with microphone, in-ear, closed construction, Bluetooth 5.0, Bluetooth with dongle connection, for PC and PlayStation 5, 7.1 surround sound
  84,990 Ft
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Unsealed - in stock 1 pcs
Order by midnight, get it at the AlzaBox in the morning.
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Order Code: MSX005PEX2
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Sony INZONE Mouse-A
Gaming Mouse - wireless, optical, 30000DPI, 6 buttons, detachable cable and user profiles, USB and 2,4GHz radio frequency connection, black
-4 % off new 61,590 Ft New 64,790 Ft
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Unsealed - in stock 2 pcs
Order by midnight, get it at the AlzaBox in the morning.
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Order Code: RO980ms1
83" Sony Bravia 6 (K83A65PB.CEI) - Television Free delivery
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83" Sony Bravia 6 (K83A65PB.CEI)
Television - SMART OLED, 210cm, 4K Ultra HD, 100 / 120Hz (100Hz), HDR10, Dolby Vision and HLG, local dimming, DVB-T2/S2/C, H.265/HEVC, 4× HDMI, 2× USB, CI+, WiFi, Bluetooth, game mode, Apple Airplay 2, Google TV, VESA 400×400, 20 W speaker(s), DTS:X, DTS Digital Surround and Dolby Atmos
  1,187,290 Ft
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In stock 5 pcs
Order Code: WS8015b18
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PlayStation 5 Console Cover – Marvel's Wolverine: Battle Yellow Limited Edition
Gaming Console Case - In an effort to satisfy as many customers as possible, we require payment in advance with a limit of 1 pc per person - Please pay online or within a maximum of 24 hours. Otherwise, the pre-order will be cancelled.
  31,590 Ft
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Unsealed - in stock > 5 pcs
Order by midnight, get it at the AlzaBox in the morning.
Info
Order Code: MSX005deCBYW
Sony BRAVIA Theatre Sub 9 - Subwoofer
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Sony BRAVIA Theatre Sub 9
Subwoofer - active wireless
-7 % off new 369,190 Ft New 396,990 Ft
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Unsealed - in stock 1 pcs
Order Code: GS601a4
Sony ZV-E1 body - Digital Camera
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Sony ZV-E1 body
Digital Camera - full-frame mirrorless vlogging camera, interchangeable 28-60 mm f/4-5.6 lens (compact and lightweight, 4K60p, 12.2 megapixels, five-axis and digital stabilisation system, high-capacity batteries), Sony E bayonet, without viewfinder tilting touch, up to 4K video, SD, SDHC and SDXC, microHDMI, 3.5mm jack, weight 500 g
-5 % off new 877,190 Ft New 923,390 Ft
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Unsealed - in stock 1 pcs
Order Code: OS080zve1
55" Sony Bravia 6 (K55A65PB. CEI) - Television
Energy efficiency class
Free delivery
to Alza branch
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55" Sony Bravia 6 (K55A65PB. CEI)
Television - SMART OLED, 139cm, 4K Ultra HD, 100 / 120Hz (100Hz), HDR10, Dolby Vision and HLG, local dimming, DVB-T2/S2/C, H.265/HEVC, 4× HDMI, 2× USB, CI+, WiFi, Bluetooth, game mode, Apple Airplay 2, Google TV, VESA 300×200, 20 W speaker(s), DTS:X, DTS Digital Surround and Dolby Atmos, F
New arrival 553,990 Ft
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In stock > 5 pcs
Order Code: WS8015b15
100" Sony Bravia 3 II (K100XR35M2PB.CEI) - Television
Energy efficiency class
Free delivery
to Alza branch
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100" Sony Bravia 3 II (K100XR35M2PB.CEI)
Television - SMART, 254cm, 4K Ultra HD, 100 / 120Hz (100Hz), Direct, HDR10, Dolby Vision and HLG, local dimming, DVB-T2/S2/C, H.265/HEVC, 4× HDMI, 2× USB, CI+, WiFi, Bluetooth, game mode, Apple Airplay 2, Google TV, VESA 600×400, 20 W speaker(s), DTS:X, DTS Digital Surround and Dolby Atmos, E
New arrival 1,081,990 Ft
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In stock 1 pcs
Order Code: WS1018z5a5
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Sony IER-M500, Red and Blue
Headphones - in-ear, closed construction, 3.5 mm Jack, frequency response 10-40000 Hz, sensitivity 103 dB/mW, impedance 16 Ohm, 1.6m cable, case included
New arrival 47,290 Ft
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In stock 1 pcs
Order Code: RO980c1a5
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Sony C-80, Black
Microphone - for tripod (threaded),, capacitor, directional pickup, frequency: from 20Hz to 20000Hz, impedance: 90 Ohm, sensitivity: -30 dB frequency wireless transmission: 20 Hz up to 20000 Hz
New arrival 225,290 Ft
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In stock 2 pcs
Order Code: OS038d
Sony C-100, Black, Hi-Res Audio - Microphone Free delivery
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Sony C-100, Black, Hi-Res Audio
Microphone - for tripod (threaded),, capacitor, omnidirectional pickup, frequency: from 20Hz to 50000Hz, impedance: 90 Ohm, sensitivity: -37 dB frequency wireless transmission: 20 Hz up to 50000 Hz
New arrival 535,690 Ft
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In stock 2 pcs
Order Code: OS038c
5.0 1×
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Sony MDR-MV1, Black, Hi-Res Audio
Headphones - over-ear design, on-ear, open construction, 3.5 mm Jack, 6.3 mm Jack, frequency response 5-80000 Hz, sensitivity 100 dB/mW, impedance 24 Ohm, 40 mm driver, 2.5m detachable cable
  158,290 Ft
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Unsealed - in stock 1 pcs
Order Code: RO980c1a2
Sony Alpha A7R IV A body - Digital Camera
Discount
Free delivery
Alzaboxes and stores
5.0 1×
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Sony Alpha A7R IV A body
Digital Camera - mirrorless interchangeable-lens camera, Full Frame 61 Mpx sensor with IBIS, bayonet Sony E, electronic viewfinder 5,76 Mpx, 3 " 23,6 Mpx rotating touch display, up to 4K video, SD, SDHC and SDXC, WiFi, Bluetooth, USB-C, 3.5mm jack, weight: 0,58 kg
-8 % off new 1,456,690 Ft New 1,583,390 Ft
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Unsealed - in stock 2 pcs
Order by midnight, get it at the AlzaBox in the morning.
Info
Order Code: OS170c
100" Sony Bravia 3 II (K100XR35M2PB.CEI) - Television
Energy efficiency class
Free delivery
to Alza branch
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100" Sony Bravia 3 II (K100XR35M2PB.CEI)
Television - SMART, 254cm, 4K Ultra HD, 100 / 120Hz (100Hz), Direct, HDR10, Dolby Vision and HLG, local dimming, DVB-T2/S2/C, H.265/HEVC, 4× HDMI, 2× USB, CI+, WiFi, Bluetooth, game mode, Apple Airplay 2, Google TV, VESA 600×400, 20 W speaker(s), DTS:X, DTS Digital Surround and Dolby Atmos, E
  1,081,990 Ft
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Unsealed - in stock 1 pcs
Order Code: WS1018z5a5
4.5 6×
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Sony Noise Cancelling LinkBuds Fit, purple
Wireless Headphones - with microphone, True Wireless, in-ear, active noise cancellation (ANC), closed construction, Bluetooth 5.3, AAC, LDAC and SBC support, Ambient sound, voice assistant, Multipoint, track shuffle, call handling, with volume control, sony Sound Connect, IPX4 rating, frequency range 20-20000 Hz, 5 mm driver size, battery life up to 21 h (5,5 h+15,5 h)
  38,990 Ft
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Slightly used - in stock 1 pcs
Order Code: RO980e2r
5.0 2×
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PlayStation 5 Pro Console Cover - Marvel's Wolverine: Battle Yellow Limited Edition
Gaming Console Case - To satisfy as many customers as possible, we require payment in advance with a limit of 1 piece per person. - Please pay online or within 24 hours. Otherwise, the pre-order will be cancelled.
  31,590 Ft
Buy
Unsealed - in stock 1 pcs
Order by midnight, get it at the AlzaBox in the morning.
Info
Order Code: MSX0053CBYW

SONY - additional info

Sony Corporation was founded in Tokyo in 1946 by electrical engineer Masaru Ibuka and physicist Akio Morita, who invested ¥190,000 to establish the company. Initially, Sony had around twenty employees and was known as Tokyo Tsushin Kogyo (Tokyo Telecommunications Engineering Corporation).

Sonus + Sonny = SONY

The name "Sony" was later created by combining the words "Sonus" (Latin for sound), and "Sonny" (or Sonny boy), which was a popular slang term for young men in the 1950s. "Sony" was chosen as the ideal company name due to its easy pronunciation, consistent in practically all languages worldwide.

Not a walkman, but a rice cooker

At first, Tokyo Telecommunications Engineering Corporation focused mainly on repairing electronic devices and machinery, with limited production of its own products. One of their earliest creations was an automatic rice cooker, which quickly gained popularity in Japan. However, the real breakthrough came in 1954, when the first transistor was developed in America, a technology that hadn't been used in radio equipment at the time. Sony embraced this innovation, incorporating it into their products, and in the following year, they introduced the first Japanese transistor radio.

Sony today – a revolution in technology


And today? Sony has become a global leader in high-quality electronics. Since its inception, the company has been synonymous with technological innovation, boasting revolutionary achievements like the compact disc, Walkman, and Discman. Sony's impact also extends beyond entertainment and consumer electronics, as they continue to excel in various other domains.

Sony Group

The Sony Group comprises diverse entities that manufacture a wide range of electronics, including PlayStation consoles, video games, and mobile phones, along with robust movie and music production. Sony also offers financial services, expanding their reach across multiple industries.