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Televisions

When choosing a television, you should first consider whether you want a model with or without smart features. You should also consider the size, resolution, optimal viewing distance, refresh rate, type of tuner (terrestrial, cable or satellite broadcasting), and other practical functions.

Continue

Classic or Smart – Which is Better?

Smart TV 

In addition to standard television broadcasts, smart TVs allow you to watch Youtube videos, view pictures and videos from your mobile phone or tablet, and much more (functions vary from model to model). To use all these functions you must be connected to the Internet. Compared to traditional TVs with similar image quality, Smart TVs are slightly more expensive.

Classic TV

Compared with smart TVs with similar picture quality, classic TVs are cheaper but don't have the range of functions that smart TVs offer. Instead they are only suitable for watching TV and playing movies from a computer or DVD/Blu-ray player.

What else should I consider when buying a TV?

Consider the optimum viewing distance, size and resolution.

When choosing the size and resolution of a television, you should consider how far you will be sitting from the TV.

Screen Size (1"= 2.54cm) / What you will see SD programs, DVD movies* HD programs, Blu-ray movies*
Up to 32" (approx. 81cm) 1.5 to 2.4m 0.9 to 1.3m
39-50" (approx. 99-127cm) 2.9 to 3.7m 1.5 to 2m
55-65" (approx. 140-165cm) 4 to 4.8m 2.2 to 2.6m
75-100" (approx. 191-254cm) 5.6 to 7.5m 3 to 4m

*A large proportion of television programs are now broadcast in SD resolution (576p), whereas some programs broadcast in HD (720p or 1080i).

  • To watch SD programs or movies on DVD, a model with a resolution of 1366x768 pixels will suffice.
  • To watch HD programs or movies on Blu-ray, we recommend a model with Full HD resolution (1920×1080 pixels) or higher.
  • If you plan to watch movies in 4K resolution (3840×2160 pixels or higher), choose from our range of 4K TVs.

Panel Refresh Rate

  • 50Hz panel - found on cheaper TVs. Compared with 100Hz panels, images are less smooth and sharp during fast-moving scenes.
  • 100Hz panel - provides sharp and smooth images during fast-moving scenes. You will really notice the difference in quality when watching sports or action movies.

TV Tuner Types

  • DVB-S/S2 - for receiving satellite television broadcasts.
  • DVB-C - for receiving cable television.
  • DVB-T - for digital terrestrial (aerial) broadcasting. 
  • DVB-T2 + HEVC - for digital terrestrial (aerial) TV broadcasting with the new standard. 

It is important to make sure that the place where the TV will be used has access to the same type of broadcast that the TV itself supports. Don't forget to buy a cable to connect the TV to a satellite, antenna, or a cable TV socket.

Backlight (only LED LCD TV)

  • Direct TV with LED - compared with Edge LED, these models offer evenly backlit displays and truer black colour, providing better contrast. The disadvantage is the higher price and usually larger dimensions (depth).
  • Television with Edge LED - compared with similarly sized TVs with Direct LED, these models are often less expensive and have a smaller dimensions (depth). However, they usually provides less contrast and lower illumination. The difference is especially apparent towards the sides of the TV screen, which may be somewhat lighter.

Useful Features and Functions

  • WiFi - wirelessly connect your TV to a home network and the Internet.
  • Bluetooth - wirelessly connect a TV soundbar, speakers, headphones, keyboard or mouse.
  • USB connector - play movies from an external storage device; connect a keyboard or mouse.
  • Miracast feature - wirelessly display photos or play videos from your phone and tablet on your TV.
  • Widi function - wirelessly view pictures, play videos, or display your laptop screen.
  • PIP / PBP / POP - watch two television stations at once.
  • CI slot - insert the card and connect directly to a TV with a satellite or cable television outlet. So you don't need to purchase a set-top box.
  • PVR (Personal View Recorder) - record a film, serial or program on a USB disk or flash drive. On a TV with a dual tuner you can simultaneously record one TV station while watching another.
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830 Results
50" STRONG SRT50UG7773C
Television - SMART LED, 127cm, 4K Ultra HD, 50 / 60Hz (50Hz), Direct, HDR10, DVB-T2/S2/C, H.265/HEVC, 2× HDMI, 2× USB, CI+, WiFi, Bluetooth, DLNA, Chromecast, Miracast, game mode, voice control, Google Assistant, Google TV, VESA 400×200, 20 W speaker(s), Dolby Atmos, G
153,790 Ft
Buy
Ordered on request
Order Code: JT880m09e
43" Sony Bravia 2 II (K43S25M2PB.CEI)
Television - SMART LED, 109cm, 4K Ultra HD, 50 / 60Hz (50Hz), Direct, HDR10 and HLG, DVB-T2/S2/C, H.265/HEVC, 4× HDMI, 2× USB, CI+, WiFi, Bluetooth, game mode, Apple Airplay 2, Google TV, VESA 200×200, 20 W speaker(s), DTS:X, DTS Digital Surround and Dolby Atmos
239,990 Ft
Buy
Expected June 2026
Order Code: WS8015a6
65" Sony Bravia 2 II (K65S25M2PB.CEI) - Television Free delivery
to Alza branch
65" Sony Bravia 2 II (K65S25M2PB.CEI)
Television - SMART LED, 165cm, 4K Ultra HD, 50 / 60Hz (50Hz), Direct, HDR10 and HLG, DVB-T2/S2/C, H.265/HEVC, 4× HDMI, 2× USB, CI+, WiFi, Bluetooth, game mode, Apple Airplay 2, Google TV, VESA 300×300, 20 W speaker(s), DTS:X, DTS Digital Surround and Dolby Atmos
379,990 Ft
Buy
Expected June 2026
Order Code: WS8015a9
50" Sony Bravia 2 II (K50S25M2PB.CEI)
Television - SMART LED, 127cm, 4K Ultra HD, 50 / 60Hz (50Hz), Direct, HDR10 and HLG, DVB-T2/S2/C, H.265/HEVC, 4× HDMI, 2× USB, CI+, WiFi, Bluetooth, game mode, Apple Airplay 2, Google TV, VESA 200×200, 20 W speaker(s), DTS:X, DTS Digital Surround and Dolby Atmos
279,990 Ft
Buy
Expected June 2026
Order Code: WS8015a7
86" LG 86QNED80 - Television
Free delivery
to Alza branch
86" LG 86QNED80
Television
369,990 Ft
Buy
In stock 1 pcs
Order Code: WK60162
55" Sony Bravia 2 II (K55S25M2PB.CEI) - Television Free delivery
to Alza branch
55" Sony Bravia 2 II (K55S25M2PB.CEI)
Television - SMART LED, 139cm, 4K Ultra HD, 50 / 60Hz (50Hz), Direct, HDR10 and HLG, DVB-T2/S2/C, H.265/HEVC, 4× HDMI, 2× USB, CI+, WiFi, Bluetooth, game mode, Apple Airplay 2, Google TV, VESA 300×300, 20 W speaker(s), DTS:X, DTS Digital Surround and Dolby Atmos
319,990 Ft
Buy
Expected June 2026
Order Code: WS8015a8
75" Sony Bravia 2 II (K75S25M2PB. CEI) - Television Free delivery
to Alza branch
75" Sony Bravia 2 II (K75S25M2PB. CEI)
Television - SMART LED, 191cm, 4K Ultra HD, 50 / 60Hz (50Hz), Direct, HDR10 and HLG, DVB-T2/S2/C, H.265/HEVC, 4× HDMI, 2× USB, CI+, WiFi, Bluetooth, game mode, Apple Airplay 2, Google TV, VESA 300×300, 20 W speaker(s), DTS:X, DTS Digital Surround and Dolby Atmos
499,990 Ft
Buy
On the way 2 pcs
Expected 19/06/2026
Order Code: WS8015a10
5.0
43" LG 43UA73003
Television - SMART LED, 109cm, 4K Ultra HD, 50 / 60Hz (50Hz), Direct, HDR10 and HLG, DVB-T2/S2/C, H.265/HEVC, 3× HDMI, 2× USB, USB recording, WiFi, DLNA, game mode, Amazon Alexa, webOS, VESA 300×300, 20 W speaker(s), Dolby Digital AC3, G
102,890 Ft
Currently Unavailable
Order Code: wk6017b11d
4.9 10×
55" Blaupunkt 55UGC5500S
Television - SMART LED, 139cm, 4K Ultra HD, 50 / 60Hz (50Hz), Direct,, 3× HDMI, 2× USB, CI+, WiFi, Bluetooth, voice control, Google Assistant, Google TV, VESA 300×300, G
Discounted -8 % 106,900 Ft 117,090 Ft
Currently Unavailable
Order Code: TVblau011da
5.0
65" LG 65QNED80
Television - SMART, 165cm, 4K Ultra HD, 50 / 60Hz (50Hz), HDR10 and HLG, DVB-T2/S2/C, H.265/HEVC, USB recording, WiFi, Bluetooth, DLNA, Miracast, game mode, voice control, Apple Airplay 2, webOS, VESA 300×300, Dolby Digital AC4, Dolby Digital Plus (E-AC-3) and Dolby Digital AC3, E
224,990 Ft
Currently Unavailable
Order Code: WK60143
65" Sony Bravia 8A (K65XR8APB. CEI) - Television
Free delivery
to Alza branch
4.0
65" Sony Bravia 8A (K65XR8APB. CEI)
Television - SMART OLED, 165cm, 4K Ultra HD, 100 / 120Hz (100Hz), DVB-T2/S2/C, H.265/HEVC, 4× HDMI, 2× USB, WiFi, Bluetooth, DLNA, game mode, Google TV, VESA 300×300, 20 W speaker(s), Dolby Atmos, E
599,990 Ft
Currently Unavailable
Order Code: WS1021x1b
43" Orava LT-G43 4K1
Television - SMART LED, 109cm, 4K Ultra HD, 50 / 60Hz (50Hz), Direct, Dolby Vision, DVB-T2/S2/C, H.265/HEVC, 3× HDMI, USB recording, WiFi, Bluetooth, DLNA, Chromecast, Google Assistant, Google TV, VESA 100×100, 20 W speaker(s), DTS HD, E
New arrival 132,340 Ft
Currently Unavailable
Order Code: WO439d4
55" Orava LT-G55 A01
Television - SMART LED, 139cm, 4K Ultra HD, 50 / 60Hz (50Hz), Direct, Dolby Vision, DVB-T2/S2/C, H.265/HEVC, 3× HDMI, USB recording, WiFi, Bluetooth, DLNA, Chromecast, Google Assistant, Google TV, VESA 200×200, 20 W speaker(s), DTS HD, E
New arrival 178,510 Ft
Currently Unavailable
Order Code: WO439d8
50" Orava LT-G50 A01
Television - SMART LED, 127cm, 4K Ultra HD, 50 / 60Hz (50Hz), Direct, Dolby Vision, DVB-T2/S2/C, H.265/HEVC, 3× HDMI, USB recording, WiFi, Bluetooth, DLNA, Chromecast, Google Assistant, Google TV, VESA 200×200, 20 W speaker(s), DTS HD, E
New arrival 153,880 Ft
Currently Unavailable
Order Code: WO439d5
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