TV, Photo, Audio & VideoTelevisions4K Ultra HD

Ultra HD Televisions

Ultra HD TVs are designed for demanding customers who need a very sharp image. With a 3840 × 2160 resolution, or roughly 8.3 million pixels, these TVs deliver four times the resolution than standard Full HD TVs. At such high resolutions, individual pixels become invisible, so you will see the finest details even standing very close to the screen. What are the other benefits of 4K TVs?

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The Main Benefits of 4K TVs

High resolution delivers crisp details.
The HDR standard offers an image with a richer range of colors.
Higher frame rates ensure a smoother and sharper image.
Using the Upscaling feature, lower resolution images are converted into 4K quality.
Higher pixel density allows watching 4K televisions from a smaller distance.
Powerful 4K TVs can handle high-speed Internet browsing and app usage.
Today, there is plenty of content at 4K resolution, so a 4K TV is now worth the investment.

Compare the size of Full HD and 4K TVs

Full HD and 4K image quality comparison

Important Parameters to Consider When Buying a 4K TV

Screen Size

The majority of 4K TVs have screens sizes of 55" (140cm) and larger, and when viewed, the optimal eye distance from the screen is 1.5 times its height, which is approximately 1.2m. When choosing the screen size, take into consideration the layout of your living room and avoid causing excessive fatigue of your eyes.

4K Panel Refresh Rate

The image processing frequency value determines the smoothness of the resulting image, shown in Hertz, and the 4K television ranges from 50 to 100Hz. The higher the refresh rate of the panel, the smoother the image the TV can offer you.

Tuner Type

For all types of TVs, including those with 4K support, the tuner takes care of receiving and processing TV signals. To tune into your favourite shows, you need to have a TV with a tuner that supports the same broadcasts as available with the 4K TV.

DVB-T - allows you to receive standard antenna broadcasts.
DVB-T2 - for antenna broadcasting with more efficient encoding, more data streaming and better picture quality. In 2021 it will completely replace the DVB-T standard.
DVB-S2 - together with a satellite, it provides satellite reception.
DVB-C - Allows for cable reception.

and

When choosing a 4K TV, follow our general guide on selecting a TV. Here you will find more information about SMART features, inputs and outputs, image and power technologies.

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Black Friday

How to Choose a TV (GUIDE)

612 Results

Free delivery
to Alza branch

4.5 2×

98" Samsung QE98QN90F

Television - Neo QLED, Mini LED, 249cm, 4K Ultra HD, 100/120 Hz (165 Hz in Game Mode), HDR10+, local dimming, matte display, DVB-T2/S2/C, 4× HDMI 2.1, 2× USB, Bluetooth, game mode, voice control, Apple Airplay2, Oneplay, Netflix, Disney+, HBO Max, VESA 600×400, 60W speaker performance, Dolby Atmos, Dolby Digital Plus, model year 2025, SMART - Tizen OS

2,740,490 Ft New 2,915,390 Ft

Buy

As good as new - in stock 2 pcs

Order Code: WR174s8

Free delivery
to Alza branch

4.7 36×

55" Samsung QE55S95F

Television - SMART OLED, 139cm, 4K Ultra HD, 100 / 120Hz (100Hz), HDR10, HDR10+ and HLG, DVB-T2/S2/C, H.265/HEVC, 4× HDMI, 3× USB, Bluetooth, DLNA, game mode, voice control, Apple Airplay 2, Tizen OS, VESA 400×300, 70 W speaker(s), Dolby Atmos and Dolby Digital Plus, G

441,790 Ft New 469,990 Ft

Buy

As good as new - in stock > 5 pcs

Order Code: WR174k6

Free delivery
to Alza branch

4.8 28×

65" Samsung QE65S95F

Television - SMART OLED, 165cm, 4K Ultra HD, 100 / 120Hz (100Hz), HDR10, HDR10+ and HLG, DVB-T2/S2/C, H.265/HEVC, 4× HDMI, 3× USB, Bluetooth, DLNA, game mode, voice control, Apple Airplay 2, Tizen OS, VESA 400×300, 70 W speaker(s), Dolby Atmos and Dolby Digital Plus, F

657,990 Ft

Buy

As good as new - in stock 1 pcs

Order Code: WR174k6g

4.8 21×

65" TCL 65C6KS

Television - SMART, 165cm, 4K Ultra HD, 50 / 60Hz (50Hz), Mini LED, HDR10, HDR10+, Dolby Vision and HLG, local dimming, DVB-T2/S2/C, H.265/HEVC, 3× HDMI, 2× USB, CI+, WiFi, Bluetooth, DLNA, Chromecast, Miracast, game mode, voice control, Google Assistant, Amazon Alexa, Apple Airplay 2, Google TV, VESA 300×300, 40 W speaker(s), DTS:X, DTS Virtual:X and Dolby Atmos, E

272,590 Ft

Buy

As good as new - in stock 2 pcs

Order Code: WK690f3a7aa1

Free delivery
to Alza branch

3 sizes

3.2 4×

75" Samsung QE75QN80F

Television - SMART, 191cm, 4K Ultra HD, 100 / 120Hz (100Hz), Mini LED, HDR10, HDR10+ and HLG, local dimming, DVB-T2/S2/C, H.265/HEVC, 4× HDMI, 2× USB, Bluetooth, DLNA, game mode, voice control, Apple Airplay 2, Tizen OS, VESA 400×400, 30 W speaker(s), Dolby Atmos and Dolby Digital Plus, F

375,990 Ft New 399,990 Ft

Buy

As good as new - in stock 2 pcs

Order Code: WR174p9

Free delivery
to Alza branch

4.4 9×

77" Samsung QE77S95D

Television - SMART OLED, 195cm, 4K Ultra HD, 100 / 120Hz (100Hz), HDR10, HDR10+ and HLG, dual tuner DVB-T2/S2/C, H.265/HEVC, 4× HDMI, 3× USB, LAN, WiFi, Bluetooth, DLNA, game mode, voice control, plays 360° video, Apple Airplay 2, mobile device pairing, Tizen OS, VESA 400×400, Dolby Atmos, F

769,990 Ft

Buy

As good as new - in stock 1 pcs

Order Code: WR175k7

Free delivery
to Alza branch

4.3 16×

98" Samsung UE98DU9072

Television - SMART LED, 249cm, 4K Ultra HD, 100 / 120Hz (100Hz), HDR10 and HDR10+, DVB-T2/S2/C, H.265/HEVC, 3× HDMI, 2× USB, CI+, WiFi, Bluetooth, DLNA, game mode, voice control, Apple Airplay 2, Tizen OS, VESA 600×400, F

431,990 Ft New 479,990 Ft

Buy

As good as new - in stock 4 pcs

Order Code: WR175j2

6 sizes

4.9 8×

43" Samsung QE43QN70H

Television - Neo QLED, 109cm, 4K Ultra HD, 50/60 Hz, DVB-T2/S2/C, 2× USB, CI+, WiFi, Bluetooth, game mode, voice control, Oneplay, YouTube, Netflix, Spotify, Disney+, HBO Max, VESA 200×200, 20W speaker performance, DTS Digital Surround, model year 2026, SMART - Tizen OS

129,990 Ft 169,990 Ft

Buy

In stock 4 pcs

Order Code: WR173h3

Free delivery
to Alza branch

4.4 6×

100" Hisense 100U7Q PRO

Television - Mini LED, 254cm, 4K Ultra HD, 100/120 Hz (165 Hz in Game Mode), HDR10+, local dimming (1248 zones), anti-reflective screen, DVB-T2/S2/C, 4× HDMI 2.1, 2× USB, CI+, USB recording, Bluetooth, Chromecast, Miracast, game mode, voice control, Apple Airplay2, Oneplay, YouTube, Netflix, Disney+, HBO Max, VESA 800×400, 60W speaker performance, Dolby Atmos, Dolby Digital AC4, built-in subwoofer, model year 2025, SMART - Vidaa

699,990 Ft

Buy

On the way 2 pcs

Expected 13/11/2026

Order Code: HIS022x8a42

43" Samsung The Frame QE43LS03H - Television

3 sizes

4.9 10×

43" Samsung The Frame QE43LS03H

Television - QLED, Lifestyle, 109cm, 4K Ultra HD, 50/60 Hz, matte display, DVB-T2/S2/C, 2× USB, CI+, WiFi, Bluetooth, game mode, voice control, Oneplay, YouTube, Netflix, Spotify, Disney+, HBO Max, VESA 200×200, 20W speaker performance, DTS Digital Surround, Dolby Atmos, model year 2026, SMART - Tizen OS

219,990 Ft 229,890 Ft

Buy

On the way > 5 pcs

Expected 13/11/2026

Order Code: WR173h1

4.8 42×

65" Hisense 65U7Q

Television - SMART, 165cm, 4K Ultra HD, 100 / 120Hz (100Hz), Mini LED, HDR10+, HLG and Dolby Vision IQ, local dimming, DVB-T2/S2/C, H.265/HEVC, 4× HDMI, 2× USB, CI+, USB recording, Bluetooth, DLNA, Chromecast, Miracast, game mode, voice control, Amazon Alexa, Apple Airplay 2, Vidaa, VESA 400×400, 40 W speaker(s), Dolby Atmos and Dolby Digital AC4, E

249,990 Ft

Buy

On the way 3 pcs

Expected 18/11/2026

Order Code: HIS022x8a34

50" Xiaomi TV A Pro 2nd gen - Television

4.3 6×

50" Xiaomi TV A Pro 2nd gen

Television - QLED, 127cm, 4K Ultra HD, 50/60 Hz, HDR10, matte display, DVB-T2/S2, 1× USB, CI+, WiFi, Bluetooth, game mode, voice control, Google Assistant, YouTube, Netflix, Disney+, HBO Max, VESA 100×200, 20W speaker performance, DTS:X, DTS Virtual:X, model year 2026, SMART - Google TV

126,690 Ft

Buy

On the way > 5 pcs

Expected 13/11/2026

Order Code: XItel25

Free
delivery

6 sizes

5.0 49×

77" Samsung QE77S90H

Television - OLED, 195cm, 4K Ultra HD, 100/120 Hz (165 Hz in Game Mode), matte display, DVB-T2/S2/C, 2× USB, CI+, WiFi, Bluetooth, game mode, voice control, Oneplay, YouTube, Netflix, Spotify, Disney+, HBO Max, VESA 400×300, 40W speaker performance, DTS Digital Surround, Dolby Atmos, model year 2026, SMART - Tizen OS

859,990 Ft

Buy

On the way > 5 pcs

Expected 02/12/2026

Order Code: WR173n3

115" LG 115QNED93B6

Television - QNED, Mini LED, 292cm, 4K Ultra HD, 100/120 Hz (165 Hz in Game Mode), HDR10, Dolby Vision, matte display, DVB-T2/S2/C, 4× HDMI 2.1, 2× USB, USB recording, WiFi, Bluetooth, Chromecast, game mode, voice control, Google Assistant, Apple Airplay2, Oneplay, YouTube, Netflix, Spotify, Disney+, HBO Max, VESA 1000×700, Dolby Atmos, Dolby Digital AC3, model year 2026, SMART - webOS

3,499,990 Ft

Buy

On the way 2 pcs

Expected 27/11/2026

Order Code: WK809

Free delivery
to Alza branch

32" LG 32LX6BPGA

Television - LED, 81cm, 4K Ultra HD, 50/60 Hz, HDR10, Dolby Vision, DVB-T2/S2/C, 1× USB, CI+, USB recording, WiFi, Bluetooth, Apple Airplay2, Oneplay, YouTube, Netflix, Spotify, Disney+, HBO Max, 10W speaker performance, Dolby Atmos, Dolby Digital AC4, Dolby Digital, model year 2026, SMART - webOS

419,990 Ft

Buy

On the way > 5 pcs

Expected 18/11/2026

Order Code: wk6027a50

50" STRONG SRT50UH7773

Television - LED, 127cm, 4K Ultra HD, 50/60 Hz, maximum brightness 250 nits, HDR10, Dolby Vision, anti-reflective screen, DVB-T2/S2/C, 2× USB, WiFi, Bluetooth, Chromecast, Miracast, voice control, Google Assistant, Oneplay, YouTube, Netflix, Spotify, Disney+, HBO Max, VESA 200×200, 20W speaker performance, Dolby Atmos, Dolby Digital AC3, Dolby Digital Plus, model year 2026, SMART - Google TV

125,490 Ft

Buy

On the way 2 pcs

Expected 13/11/2026

Order Code: JT880m045a3

1.2 6×

50" LG 50QNED8MB6C

Television - QNED, Mini LED, 127cm, 4K Ultra HD, 100/120 Hz (144 Hz in Game Mode), HDR10, matte display, DVB-T2/S2/C, 1× USB, WiFi, Bluetooth, Chromecast, game mode, voice control, Google Assistant, Apple Airplay2, Oneplay, YouTube, Netflix, Spotify, Disney+, HBO Max, VESA 300×200, 20W speaker performance, Dolby Digital AC3, model year 2026, SMART - webOS

149,990 Ft 198,990 Ft

Watch

Currently Unavailable

Order Code: wk6027a51

6 sizes

4.8 5×

50" Samsung QE50QN70H

Television - Neo QLED, 127cm, 4K Ultra HD, 50/60 Hz, DVB-T2/S2/C, 2× USB, CI+, WiFi, Bluetooth, game mode, voice control, Oneplay, YouTube, Netflix, Spotify, Disney+, HBO Max, VESA 200×200, 20W speaker performance, DTS Digital Surround, model year 2026, SMART - Tizen OS

139,990 Ft 189,990 Ft

Watch

Currently Unavailable

Order Code: WR173j1

Free
delivery

6 sizes

5.0 2×

100" Samsung QE100QN80H

Television - Neo QLED, 254cm, 4K Ultra HD, 100/120 Hz (144 Hz in Game Mode), DVB-T2/S2/C, 2× USB, CI+, WiFi, Bluetooth, game mode, voice control, Oneplay, YouTube, Netflix, Spotify, Disney+, HBO Max, VESA 600×400, 30W speaker performance, DTS Digital Surround, Dolby Atmos, model year 2026, SMART - Tizen OS

729,900 Ft 999,990 Ft

Watch

Currently Unavailable

Order Code: WR173q

Free
delivery

5.0 1×

55" LG 55QNED8MB6C

Television - QNED, Mini LED, 139cm, 4K Ultra HD, 100/120 Hz (144 Hz in Game Mode), HDR10, matte display, DVB-T2/S2/C, 1× USB, WiFi, Bluetooth, Chromecast, game mode, voice control, Google Assistant, Apple Airplay2, Oneplay, YouTube, Netflix, Spotify, Disney+, HBO Max, VESA 300×200, 20W speaker performance, Dolby Digital AC3, model year 2026, SMART - webOS

179,990 Ft 226,050 Ft

Watch

Currently Unavailable

Order Code: wk6027a53

5 variants

5.0 5×

65" Hisense 65U7S PRO

Television - Mini LED, 165cm, 4K Ultra HD, 100/120 Hz (165 Hz in Game Mode), maximum brightness 3000 nits, HDR10+, local dimming, anti-reflective screen, DVB-T2/S2/C, 2× USB, CI+, USB recording, WiFi, Bluetooth, Chromecast, Miracast, game mode, Apple Airplay2, Oneplay, YouTube, Netflix, Disney+, HBO Max, VESA 400×300, DTS:X, Dolby Atmos, built-in subwoofer, model year 2026, SMART - Vidaa

259,990 Ft 329,990 Ft

Watch

Currently Unavailable

Order Code: HIS022x8ax20

Free delivery
to Alza branch

6 sizes

5.0 1×

85" Hisense 85E7S PRO

Television - QLED, 215cm, 4K Ultra HD, 100/120 Hz (144 Hz in Game Mode), maximum brightness 400 nits, HDR10+, DVB-T2/S2/C, 2× USB, CI+, USB recording, WiFi, Bluetooth, Chromecast, Miracast, game mode, Apple Airplay2, Oneplay, YouTube, Netflix, Disney+, HBO Max, VESA 600×400, DTS:X, Dolby Atmos, built-in soundbar, model year 2026, SMART - Vidaa

349,990 Ft 459,890 Ft

Watch

Currently Unavailable

Order Code: HIS022x8ax10

3 sizes

4.7 29×

43" JVC LT-43VA3335

Television - LED, 109cm, 4K Ultra HD, 50/60 Hz, HDR10, Dolby Vision, local dimming, DVB-T2/S2/C, 2× USB, CI+, WiFi, Bluetooth, Chromecast, Oneplay, YouTube, Netflix, Spotify, Disney+, HBO Max, VESA 100×100, 16W speaker performance, DTS:X, DTS Virtual:X, Dolby Atmos, Dolby Digital Plus (E-AC-3), model year 2023, SMART - Android TV

93,890 Ft 102,790 Ft

Watch

Currently Unavailable

Order Code: WJV044m

Free delivery
to Alza branch

5 sizes

5.0 1×

98" TCL 98C8L

Television - Mini LED, 249cm, 4K Ultra HD, 100/120 Hz (144 Hz in Game Mode), maximum brightness 6000 nits, HDR10+, Dolby Vision, local dimming (4032 zones), anti-reflective screen, DVB-T2/S2/C, 1× USB, CI+, WiFi, Bluetooth, Chromecast, Miracast, game mode, voice control, Google Assistant, Apple Airplay2, Oneplay, YouTube, Netflix, Spotify, Disney+, HBO Max, VESA 600×500, 200W speaker performance, DTS:X, DTS HD, Dolby Atmos, Dolby Digital Plus, built-in subwoofer, model year 2026, SMART - Google TV

1,358,490 Ft 1,429,990 Ft

Watch

Currently Unavailable

Order Code: WK691j1b

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Black Friday

How to Choose a TV (GUIDE)

No longer sold

Ultra HD Televisions - additional info

Ultra high definition television in 4K resolution is a new trend that is increasingly taking hold in living rooms. With a resolution of 3840x2160, an Ultra HD TV display contains 4 times as many pixels as a Full HD TV. 4K TV is thus four times the resolution.

Razor-sharp images

Ultra HD resolution means sharp images even with large diagonals. Enjoy brilliant images in great detail even with a giant TV, which at lower resolutions might not be the rule. Watch movies with sharp features and unmatched image quality that will fascinate you. After trying Ultra HD TV, you will not want anything else.

What Ultra HD TV?

You've decided to buy a TV with 4K Ultra HD resolution? Then you only need to choose the right Ultra HD TV to catch the eye. Our rich offer is ready for it. Choose between manufacturers such as Samsung, LG and Panasonic. 4K's worldwide popularity is deserved for its display quality, advanced technology and modern design.

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