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What Is HDR and How Does It Work
HDR is an abbreviation that you often see nowadays when selecting a television. What exactly does it mean...

The 40" Sony Bravia KDL-40WE665 features built-in Wi-Fi, so you can stream entertainment directly from your home wireless network or the Internet without any cables getting in the way. Dedicated YouTube and Netflix buttons on the remote give you one-press access to your favourite streaming services. You can also look forward to projecting your favourite photos onto the big screen and enjoying them with family and friends with screen mirroring that enables you to share content and apps from your smartphone directly onto your TV screen.
The large Full HD screen with HDR (High Dynamic Range) reproduces brightness at a far greater intensity than conventional LED TVs. A unique algorithm controls brightness so that the range between light and black is wider. As a result, you get lighter whites and deeper blacks—you'll really notice this when viewing HDR content.
X-Reality PRO picture processing upscales every pixel for extraordinary clarity. He works diligently on each pixel. The individual parts of each scene are analysed and compared with an image database, which sharpens the contrast and colour in real-time. Therefore, no matter what you are watching, you will immediately notice the difference in details.
Enjoy stunning details and textures with Full HD resolution. Each image is refined to produce minimal noise and maximum impact.
ClearAudio+ fine tunes television sound for an imbersive experience. Listen to music, dialogues and surround effects with greater clarity. Clear Phase monitors the smoothness and balance of the frequencies.
The panel is embedded in a narrow aluminium frame that not only makes it look great, but also fits perfectly into every living room. The effective design will not be ruined by unsightly cables thanks to a clever layout system that keeps the cables perfectly hidden.


Sony Corporation is a Japanese company founded in 1946. Its headquarters is located in Tokyo. Its beginnings were humble. The first product sold under the Sony brand was a transistor radio. It was those radios that played a pivotal role in the company's expansion in the 1960s and the world quickly began to associate Sony products with a reliably stellar price-performance ratio.
In the 1970s, Sony was severely affected by the global economic crisis. Many analysts considered the company effectively defunct and could see no future for it. However, they underestimated the famous Japanese perseverance and courage. The crisis was not a disaster for Sony; on the contrary, it served as a launching pad to even greater heights. The company recovered and soon changed the media landscape with the development of the CD and later the DVD. In the early 1990s, Sony achieved another major success with the introduction of the PlayStation gaming console. It is the gaming consoles that best represent the intersection of the three key areas in which the company operates today – electronics, video games, and the entertainment industry.
Specifications can be changed without notice. Images are for illustrative purposes only.