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SONY

sony

Sony – Perfect Fusion of Creativity and Technology

Sony Corporation is a Japanese company founded in 1946 that has brought numerous groundbreaking products and technologies to the world throughout its long history, from CD and DVD discs to the revolutionary music player Walkman, or the iconic PlayStation gaming console. The company strives to ignite emotions and inspire creativity among consumers and businesses alike through its numerous innovative products and services, whether it's home entertainment, music and audio, photography, consumer electronics, mobile communication, automotive industry, healthcare, sports technology, banking, or financial services. Presently, Sony is committed to a long-term environmental protection plan called "Road to Zero." Its ultimate goal is to achieve a zero environmental footprint by 2050. As part of this plan, Sony has set mid-term targets in the "Green Management 2025" initiative to expedite efforts such as using recycled plastics, reducing energy consumption in product manufacturing, eliminating plastics from packaging of newly designed small products, and embracing renewable energy sources. What Sony products can you find with us?

sony bravia

Sony Bravia TVs immerse you in the action

Sony offers a wide range of TVs that cater to everyone's preferences. Bravia XR TVs deliver top-notch picture and sound quality, premium streaming service with Sony Pictures Core, unparalleled upscaling capabilities, and a modern design that adapts to your needs. They are also a perfect match for the Sony PlayStation 5 console, offering exclusive features you won't find elsewhere.

Sony equals the very best for gamers

Sony PlayStation consoles rightfully hold their place as one of the most popular gaming devices on the market. They are the ideal choice for those seeking maximum performance and exclusive games that tell the most incredible stories. Sony also provides a range of gaming accessories, such as gaming headphones and monitors under their new brand, Sony INZONE.

herni_sony
fotoaparaty sony

Capture every moment with Sony cameras

Sony Alpha cameras feature advanced technologies that help you capture the best photos and videos whenever you need to. Whether you're looking for a professional work tool with the widest selection of native lenses on the market, a compact camera for your summer vacation, or a vlogging camera to enhance your social media content, Sony's camera and camcorder lineup offers something for everyone.

Experience life to the fullest with Sony audio

Music is an integral part of our lives, and Sony has audio products with impeccable sound quality for any occasion. From top-of-the-line truly wireless headphones with noise cancellation to portable Bluetooth speakers, hi-fi and turntable systems, and modern home theater systems and soundbars, Sony has you covered.

audio sony
xperia sony

Sony Xperia

Sony mobile phones combine the best Sony technologies, distinctive design, and premium features. Capture photos using Sony Alpha camera technologies, connect your favourite wired headphones without the need for adapters, or enjoy videos on a display with a cinematic 21:9 aspect ratio. These are just some of the many distinctive features of Xperia mobile phones. Choose from flagship models, uncompromising compact devices, or versatile mid-range options.
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Console & PC Games SONY Console & PC Games Game Consoles Sony PlayStation Game Consoles Sony PlayStation Digital Cameras SONY Digital Cameras PC Games SONY PC Games Gaming Accessories SONY Gaming Accessories Headphones SONY Headphones Microphones SONY Microphones Monitors SONY Monitors Nintendo Switch SONY Nintendo Switch PlayStation SONY PlayStation Radios SONY Radios Receivers SONY Receivers Record Players SONY Record Players Soundbars SONY Soundbars Speakers SONY Speakers Televisions SONY Televisions Home Theatre Systems SONY Home Theatre Systems Video Cameras SONY Video Cameras Video Players SONY Video Players VR SONY VR Xbox SONY Xbox Alarm Clocks SONY Alarm Clocks Batteries SONY Batteries Portable Chargers SONY Portable Chargers Compact Flash Memory Cards SONY Compact Flash Memory Cards PC Controllers SONY PC Controllers Merchandise SONY Merchandise Gaming Mice SONY Gaming Mice Keyboards SONY Keyboards Laptop Accessories SONY Laptop Accessories Memory Card Readers SONY Memory Card Readers Mouse Pads SONY Mouse Pads Optical Drives SONY Optical Drives Phone Accessories SONY Phone Accessories SD Cards SONY SD Cards Tablet Accessories SONY Tablet Accessories USB-C Accessories SONY USB-C Accessories Webcams SONY Webcams Wireless Mice SONY Wireless Mice
 
590 Results
Sony FE 28mm f/2.0 - Lens
4.9 8×
Sony FE 28mm f/2.0
Lens for digital mirrorless cameras, bayonet Sony E, for Full Frame and APS-C (eq. 42 mm), thread for 49 mm filters, autofocus, weight: 200 g
192,990 Ft
Buy
Unsealed - in stock 2 pcs
Order by midnight, get it at the AlzaBox in the morning.
Info
Order Code: OS030j7b
Sony FE 24-105mm f/4.0 G OSS - Lens Free delivery
Alzaboxes and stores
4.8 4×
Sony FE 24-105mm f/4.0 G OSS
Lens for digital SLR cameras, bayonet Sony E, for Full Frame and APS-C (eq. 36 - 158 mm), thread for 77 mm filters, autofocus, dust and moisture resistant, stabilization, weight: 663 g
Great price 474,890 Ft
Buy
In stock 1 pcs
Order Code: OS034
Sony 55mm f/1.8 ZA Sonnar T - Lens Free delivery
Alzaboxes and stores
5.0 8×
Sony 55mm f/1.8 ZA Sonnar T
Lens for digital mirrorless cameras, bayonet Sony E, for Full Frame and APS-C (eq. 83 mm), thread for 49 mm filters, autofocus, weight: 281 g
349,890 Ft
Buy
In stock 1 pcs
Order Code: OS030l6
PlayStation 5 DualSense Wireless Controller - 007 First Light Limited Edition - Gamepad
10+ colors
4.8 4,031×
PlayStation 5 DualSense Wireless Controller - 007 First Light Limited Edition
Gamepad - for PS5, wireless connection, 3,5mm Jack (on controller), USB-C (on controller), integrated batteries, vibration, backlighting, analogue stick, speaker, microphone, haptic response, multicolour colour
Pre-sale price 33,890 Ft
Date of release: May 27, 2026
Order Code: MSX005DS007
Sony Alpha A6700 body - Digital Camera Free delivery
Alzaboxes and stores
7 variants
4.5 25×
Sony Alpha A6700 body
Digital Camera - mirrorless interchangeable-lens camera, APS-C 26 Mpx sensor with IBIS, bayonet Sony E, electronic viewfinder 2,36 Mpx, 3 " 1,04 Mpx rotating touch display, up to 4K video, SD, SDHC and SDXC, microHDMI, 3.5mm jack, weight: 0,409 kg
649,890 Ft
Buy
On the way > 5 pcs
Expected 20/04/2026
Order Code: OS073d1a
Sony STR-DH190 - AV Receiver
4.7 17×
Sony STR-DH190
AV Receiver - 2.0, with output of 100 W/channel, minimum impedance of 8 Ohm, 2 × speaker output, 4 × RCA/Cinch input and 1 × output, 1 × turntable input, 1 × antenna input, 1 × Jack 3,5mm input, 1 × headphone output, Bluetooth, FM Tuner and RDS , control via a smart device
112,990 Ft
Buy
On the way > 5 pcs
Expected 29/04/2026
Order Code: GS482g
Sony Alpha A6700 black + E 18-135mm f/3.5-5.6 - Digital Camera Free delivery
Alzaboxes and stores
7 variants
4.5 25×
Sony Alpha A6700 black + E 18-135mm f/3.5-5.6
Digital Camera - mirrorless interchangeable-lens camera, APS-C 26 Mpx sensor with IBIS, bayonet Sony E, electronic viewfinder 2,36 Mpx, 3 " 1,04 Mpx rotating touch display, up to 4K video, SD, SDHC and SDXC, microHDMI, 3.5mm jack, weight: 0,409 kg
799,890 Ft
Buy
On the way 3 pcs
Expected 20/04/2026
Order Code: OS073d1c
Sony Noise Cancelling WF-C710N, blue - Wireless Headphones
4 colors
4.5 108×
Sony Noise Cancelling WF-C710N, blue
Wireless Headphones - with microphone, True Wireless, in-ear, active noise cancellation (ANC), closed construction, Bluetooth 5.3, AAC and SBC support, voice assistant, track shuffle, call handling, with volume control, sony Sound Connect, IPX4 rating, frequency range 20-20000 Hz, 5 mm driver size, battery life up to 40 h (12 h+28 h)
33,990 Ft
Buy
On the way > 5 pcs
Expected 29/04/2026
Order Code: RO980f05
Sony ICF-C1W - Radio Alarm Clock
4.7 48×
Sony ICF-C1W
Radio Alarm Clock - FM and AM tuner, digital time indicator, power supply via battery, mains-powered and backup battery
15,990 Ft
Buy
On the way > 5 pcs
Expected 29/04/2026
Order Code: GS483d2
Sony Alpha A7C II black - Digital Camera
Free delivery
Alzaboxes and stores
7 variants
4.5 2×
Sony Alpha A7C II black
Digital Camera - mirrorless interchangeable-lens camera, Full Frame 33 Mpx sensor, bayonet Sony E,electronic viewfinder , 2,95 " 1,04 Mpx tilting touch display, up to 4K video, SD, SDHC and SDXC, WiFi, Bluetooth, 3.5mm jack, weight: 0,514 kg
Discounted -5 % 919,890 Ft 973,580 Ft
Buy
On the way 2 pcs
Expected 22/04/2026
Order Code: OS0822a2
Alarm Clock Sony ICF-C1B Black - Radio Alarm Clock
4.4 39×
Alarm Clock Sony ICF-C1B Black
Radio Alarm Clock - FM tuner, digital time indicator, power supply via battery, mains-powered and backup battery
15,990 Ft
Buy
On the way > 5 pcs
Expected 29/04/2026
Order Code: GS483d4
Sony ICF-506, Black - Radio
4.6 22×
Sony ICF-506, Black
Radio - classic and transistor, FM and AM tuner, power performance: 0,64W, power supply via battery and mains-powered
22,990 Ft
Buy
On the way > 5 pcs
Expected 29/04/2026
Order Code: JW115d0k
Sony Noise Cancelling INZONE H9 II black - Wireless Headphones
2 colors
4.8 12×
Sony Noise Cancelling INZONE H9 II black
Wireless Headphones - with microphone, over-ear, over-ear, active noise cancellation (ANC), closed construction, 3.5 mm Jack, Bluetooth 5.3, RF connection, for PC, PlayStation 4 and PlayStation 5, A2DP, AAC, HFP, HSP, SBC and LC3 support, Ambient sound, game mode, Hi-Res audio, 7.1 surround sound, sensitivity 111 dB/mW, impedance 440 Ohm, 30 mm driver size, detachable 2 m cable, battery life up to 30 h
143,990 Ft
Buy
On the way > 5 pcs
Expected 29/04/2026
Order Code: RO980wd03
Saros - PS5 - Console Game
Saros - PS5
Console Game - PS5 (with disc drive), boxed version, English subtitles and voice-over, genre: Action
+Gift Promo Electronic Key Saros - pre-order bonus with a value of 1,690 Ft
Pre-sale price 27,490 Ft
Date of release: April 30, 2026
Order Code: PSV1011
Marvel Tokon: Fighting Souls - PS5 - Console Game
Marvel Tokon: Fighting Souls - PS5
Console Game - PS5 (with disc drive), boxed version, English subtitles and voice-over, genre: Action
Pre-sale price 27,990 Ft
Date of release: August 6, 2026
Order Code: PSV1083
God of War Trilogy Remake - PS5 - Console Game
God of War Trilogy Remake - PS5
Console Game - PS5 (with disc drive), boxed version, English subtitles and voice-over, genre: Action
Pre-sale price 32,590 Ft
Expected December 2027
Order Code: PSV1084
26,5" Sony INZONE M10SII - Monitor Free delivery
Alzaboxes and stores
26,5" Sony INZONE M10SII
Monitor
549,990 Ft
Buy
On the way 5 pcs
Expected 29/04/2026
Order Code: WH609
Sony INZONE H6 Air, černá - Gaming Headphones
Sony INZONE H6 Air, černá
Gaming Headphones - wired, with microphone, headset, over-ear, semi-closed construction, 3,5mm Jack, USB-C, for PC, PlayStation 5 and Xbox Series, Ambient sound, game mode, frequency range: 10 Hz-20000 Hz, sensitivity: 99 dB/mW, impedance: 28 Ohm, converter: 40mm, removable cord length of 2m
79,990 Ft
Buy
On the way > 5 pcs
Expected 29/04/2026
Order Code: RO980we01
Sony CEA-G240T - Memory Card
Sony CEA-G240T
Memory Card
Price with Cashback Cashback presents the option to get back money from your purchase online, usually requires a registration 1.4.2026 - 31.7.2026 118,290 Ft
New arrival 128,290 Ft
Buy
On the way > 5 pcs
Expected 23/04/2026
Order Code: DU250a6m1a
PlayStation 5 DualSense Edge Wireless Controller - Gamepad
10+ colors
4.8 4,031×
PlayStation 5 DualSense Edge Wireless Controller
Gamepad - for PS5, wireless connection, 3,5mm Jack (on controller), USB-C (on controller), integrated batteries, vibration, backlighting, analogue stick, speaker, microphone, haptic response, white colour
101,180 Ft
Buy
Ordered on request
Order Code: MSX005DS7
Sony DSC-RX100 VII - Digital Camera Free delivery
Alzaboxes and stores
4.4 8×
Sony DSC-RX100 VII
Digital Camera - Compact, 1" 20 Mpx sensor, 8,3 × optical zoom,electronic viewfinder , 3 " tilting display, up to 4K video, SD, microHDMI, weight: 0,302 kg
499,000 Ft
Buy
Ordered on request
Order Code: OS061x9e11
85" Sony Bravia 9 (K85XR90PAEP) - Television
Free delivery
to Alza branch
3 variants 3 sizes
4.7 7×
85" Sony Bravia 9 (K85XR90PAEP)
Television - SMART, 215cm, 4K Ultra HD, 100 / 120Hz (100Hz), Mini LED, HDR10, Dolby Vision and HLG, local dimming, DVB-T2/S2/C, H.265/HEVC, 4× HDMI, 2× USB, CI+, USB recording, WiFi, Bluetooth, DLNA, game mode, voice control, Google Assistant, Apple Airplay 2, Google TV, VESA 400×400, DTS:X, DTS Digital Surround, DTS HD and Dolby Atmos, D
+Gift Subscription Sony BRAVIA CORE for 24 months with a value of 39,990 Ft
1,499,990 Ft
Buy
Ordered on request
Order Code: WS1022a6a3
PlayStation 5 Pulse Explore Wireless Earbuds - Gaming Headphones
3 variants
4.0 61×
PlayStation 5 Pulse Explore Wireless Earbuds
Gaming Headphones - wireless, with microphone, in-ear, closed construction, Bluetooth 5.0, Bluetooth with dongle connection, for PC and PlayStation 5, 7.1 surround sound
84,890 Ft
Buy
Ordered on request
Order Code: MSX005PEX
PlayStation VR2 Sense controller charging station - Game Controller Stand
2 variants
4.7 59×
PlayStation VR2 Sense controller charging station
Game Controller Stand - Charging station for PS VR2 controllers
16,990 Ft
Buy
Ordered on request
Order Code: MSX005VR2ST1

SONY

Console & PC Games SONY Console & PC Games Game Consoles Sony PlayStation Game Consoles Sony PlayStation Digital Cameras SONY Digital Cameras PC Games SONY PC Games Gaming Accessories SONY Gaming Accessories Headphones SONY Headphones Microphones SONY Microphones Monitors SONY Monitors Nintendo Switch SONY Nintendo Switch PlayStation SONY PlayStation Radios SONY Radios Receivers SONY Receivers Record Players SONY Record Players Soundbars SONY Soundbars Speakers SONY Speakers Televisions SONY Televisions Home Theatre Systems SONY Home Theatre Systems Video Cameras SONY Video Cameras Video Players SONY Video Players VR SONY VR Xbox SONY Xbox Alarm Clocks SONY Alarm Clocks Batteries SONY Batteries Portable Chargers SONY Portable Chargers Compact Flash Memory Cards SONY Compact Flash Memory Cards PC Controllers SONY PC Controllers Merchandise SONY Merchandise Gaming Mice SONY Gaming Mice Keyboards SONY Keyboards Laptop Accessories SONY Laptop Accessories Memory Card Readers SONY Memory Card Readers Mouse Pads SONY Mouse Pads Optical Drives SONY Optical Drives Phone Accessories SONY Phone Accessories SD Cards SONY SD Cards Tablet Accessories SONY Tablet Accessories USB-C Accessories SONY USB-C Accessories Webcams SONY Webcams Wireless Mice SONY Wireless Mice
 

SONY

Sony Corporation was founded in Tokyo in 1946 by electrical engineer Masaru Ibuka and physicist Akio Morita, who invested ¥190,000 to establish the company. Initially, Sony had around twenty employees and was known as Tokyo Tsushin Kogyo (Tokyo Telecommunications Engineering Corporation).

Sonus + Sonny = SONY

The name "Sony" was later created by combining the words "Sonus" (Latin for sound), and "Sonny" (or Sonny boy), which was a popular slang term for young men in the 1950s. "Sony" was chosen as the ideal company name due to its easy pronunciation, consistent in practically all languages worldwide.

Not a walkman, but a rice cooker

At first, Tokyo Telecommunications Engineering Corporation focused mainly on repairing electronic devices and machinery, with limited production of its own products. One of their earliest creations was an automatic rice cooker, which quickly gained popularity in Japan. However, the real breakthrough came in 1954, when the first transistor was developed in America, a technology that hadn't been used in radio equipment at the time. Sony embraced this innovation, incorporating it into their products, and in the following year, they introduced the first Japanese transistor radio.

Sony today – a revolution in technology


And today? Sony has become a global leader in high-quality electronics. Since its inception, the company has been synonymous with technological innovation, boasting revolutionary achievements like the compact disc, Walkman, and Discman. Sony's impact also extends beyond entertainment and consumer electronics, as they continue to excel in various other domains.

Sony Group

The Sony Group comprises diverse entities that manufacture a wide range of electronics, including PlayStation consoles, video games, and mobile phones, along with robust movie and music production. Sony also offers financial services, expanding their reach across multiple industries.

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