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SONY

sony

Sony – Perfect Fusion of Creativity and Technology

Sony Corporation is a Japanese company founded in 1946 that has brought numerous groundbreaking products and technologies to the world throughout its long history, from CD and DVD discs to the revolutionary music player Walkman, or the iconic PlayStation gaming console. The company strives to ignite emotions and inspire creativity among consumers and businesses alike through its numerous innovative products and services, whether it's home entertainment, music and audio, photography, consumer electronics, mobile communication, automotive industry, healthcare, sports technology, banking, or financial services. Presently, Sony is committed to a long-term environmental protection plan called "Road to Zero." Its ultimate goal is to achieve a zero environmental footprint by 2050. As part of this plan, Sony has set mid-term targets in the "Green Management 2025" initiative to expedite efforts such as using recycled plastics, reducing energy consumption in product manufacturing, eliminating plastics from packaging of newly designed small products, and embracing renewable energy sources. What Sony products can you find with us?

sony bravia

Sony Bravia TVs immerse you in the action

Sony offers a wide range of TVs that cater to everyone's preferences. Bravia XR TVs deliver top-notch picture and sound quality, premium streaming service with Sony Pictures Core, unparalleled upscaling capabilities, and a modern design that adapts to your needs. They are also a perfect match for the Sony PlayStation 5 console, offering exclusive features you won't find elsewhere.

Sony equals the very best for gamers

Sony PlayStation consoles rightfully hold their place as one of the most popular gaming devices on the market. They are the ideal choice for those seeking maximum performance and exclusive games that tell the most incredible stories. Sony also provides a range of gaming accessories, such as gaming headphones and monitors under their new brand, Sony INZONE.

herni_sony
fotoaparaty sony

Capture every moment with Sony cameras

Sony Alpha cameras feature advanced technologies that help you capture the best photos and videos whenever you need to. Whether you're looking for a professional work tool with the widest selection of native lenses on the market, a compact camera for your summer vacation, or a vlogging camera to enhance your social media content, Sony's camera and camcorder lineup offers something for everyone.

Experience life to the fullest with Sony audio

Music is an integral part of our lives, and Sony has audio products with impeccable sound quality for any occasion. From top-of-the-line truly wireless headphones with noise cancellation to portable Bluetooth speakers, hi-fi and turntable systems, and modern home theater systems and soundbars, Sony has you covered.

audio sony
xperia sony

Sony Xperia

Sony mobile phones combine the best Sony technologies, distinctive design, and premium features. Capture photos using Sony Alpha camera technologies, connect your favourite wired headphones without the need for adapters, or enjoy videos on a display with a cinematic 21:9 aspect ratio. These are just some of the many distinctive features of Xperia mobile phones. Choose from flagship models, uncompromising compact devices, or versatile mid-range options.
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Console & PC Games SONY Console & PC Games Game Consoles Sony PlayStation Game Consoles Sony PlayStation Digital Cameras SONY Digital Cameras PC Games SONY PC Games Gaming Accessories SONY Gaming Accessories Headphones SONY Headphones Microphones SONY Microphones Monitors SONY Monitors Nintendo Switch SONY Nintendo Switch PlayStation SONY PlayStation Radios SONY Radios Receivers SONY Receivers Record Players SONY Record Players Soundbars SONY Soundbars Speakers SONY Speakers Televisions SONY Televisions Home Theatre Systems SONY Home Theatre Systems Video Cameras SONY Video Cameras Video Players SONY Video Players VR SONY VR Xbox SONY Xbox Alarm Clocks SONY Alarm Clocks Batteries SONY Batteries Portable Chargers SONY Portable Chargers Compact Flash Memory Cards SONY Compact Flash Memory Cards PC Controllers SONY PC Controllers Merchandise SONY Merchandise Gaming Mice SONY Gaming Mice Keyboards SONY Keyboards Laptop Accessories SONY Laptop Accessories Memory Card Readers SONY Memory Card Readers Mouse Pads SONY Mouse Pads Optical Drives SONY Optical Drives Phone Accessories SONY Phone Accessories SD Cards SONY SD Cards Tablet Accessories SONY Tablet Accessories USB-C Accessories SONY USB-C Accessories Webcams SONY Webcams Wireless Mice SONY Wireless Mice
 
587 Results
Sony E PZ 10-20mm F4 G - Lens
5.0 3×
Sony E PZ 10-20mm F4 G
Lens for digital mirrorless cameras, bayonet Sony E, for APS-C (eq. 15 - 30 mm), thread for 62 mm filters, autofocus, dust and moisture resistant, weight: 178 g
-1 % off new 271,290 Ft New 274,090 Ft
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Unsealed - in stock 3 pcs
Order by midnight, get it at the AlzaBox in the morning.
Info
Order Code: OS038a8
Sony 35mm f/1.8 - Lens
4.8 8×
Sony 35mm f/1.8
Lens for digital mirrorless cameras, bayonet Sony E, for APS-C (eq. 53 mm), thread for 49 mm filters, autofocus, stabilization, weight: 154 g
-3 % off new 180,090 Ft New 185,690 Ft
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Unsealed - in stock 1 pcs
Order by midnight, get it at the AlzaBox in the morning.
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Order Code: OS030k3
Sony FE 20mm f/1.8 G - Lens
Free delivery
Alzaboxes and stores
4.8 8×
Sony FE 20mm f/1.8 G
Lens for digital mirrorless cameras, bayonet Sony FE, for Full Frame and APS-C (eq. 30 mm), thread for 67 mm filters, autofocus, dust and moisture resistant, weight: 373 g
-10 % off new 377,890 Ft New 419,890 Ft
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Unsealed - in stock 1 pcs
Order by midnight, get it at the AlzaBox in the morning.
Info
Order Code: OS039b1
Sony FE 35mm f/1.8 - Lens
4.8 17×
Sony FE 35mm f/1.8
Lens for digital SLR cameras, bayonet Sony E, for Full Frame and APS-C (eq. 53 mm), thread for 55 mm filters, autofocus, dust and moisture resistant, weight: 280 g
-10 % off new 269,990 Ft New 299,990 Ft
Buy
Unsealed - in stock 3 pcs
Order Code: OS331a1
Sony 55mm f/1.8 ZA Sonnar T - Lens
Free delivery
Alzaboxes and stores
5.0 8×
Sony 55mm f/1.8 ZA Sonnar T
Lens for digital mirrorless cameras, bayonet Sony E, for Full Frame and APS-C (eq. 83 mm), thread for 49 mm filters, autofocus, weight: 281 g
-10 % off new 314,890 Ft New 349,890 Ft
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Unsealed - in stock 1 pcs
Order by midnight, get it at the AlzaBox in the morning.
Info
Order Code: OS030l6
Sony FE 35mm f/1.8 - Lens
4.8 17×
Sony FE 35mm f/1.8
Lens for digital SLR cameras, bayonet Sony E, for Full Frame and APS-C (eq. 53 mm), thread for 55 mm filters, autofocus, dust and moisture resistant, weight: 280 g
-10 % off new 269,990 Ft New 299,990 Ft
Buy
As good as new - in stock 1 pcs
Order Code: OS331a1
Sony E 16-55mm f/2.8 G - Lens
Free delivery
Alzaboxes and stores
5.0 5×
Sony E 16-55mm f/2.8 G
Lens bayonet Sony E, for APS-C (eq. 83 - 24 mm), thread for 67 mm filters, autofocus, dust and moisture resistant, weight: 494 g
Price with Cashback Cashback presents the option to get back money from your purchase online, usually requires a registration  1.4.2026 - 31.7.2026 417,590 Ft
-10 % off new 457,590 Ft New 508,490 Ft
Buy
Unsealed - in stock 2 pcs
Order Code: OS038a1
Sony Charger BC-QZ1 - Camera & Camcorder Battery Charger
5.0 9×
Sony Charger BC-QZ1
Camera & Camcorder Battery Charger - the BC-QZ1 is designed for NP-FZ100 batteries, charging time approx. 2.5 hours, LED charge indicator
-7 % off new 35,090 Ft New 37,790 Ft
Buy
Unsealed - in stock 1 pcs
Order Code: OT316b1
Sony charger BC-QZ1 - Camera & Camcorder Battery Charger
5.0 9×
Sony charger BC-QZ1
Camera & Camcorder Battery Charger - the BC-QZ1 is designed for NP-FZ100 batteries, charging time approx. 2.5 hours, LED charge indicator
-10 % off new 33,990 Ft New 37,790 Ft
Buy
As good as new - in stock 1 pcs
Order Code: OT316b1
Sony FE 24-240mm f/3.5-6.3 OSS - Lens
Free delivery
Alzaboxes and stores
5.0 5×
Sony FE 24-240mm f/3.5-6.3 OSS
Lens for digital mirrorless cameras, bayonet Sony FE, for Full Frame and APS-C (eq. 36 - 360 mm), thread for 72 mm filters, autofocus, stabilization, weight: 780 g
-10 % off new 359,890 Ft New 399,890 Ft
Buy
Unsealed - in stock 2 pcs
Order by midnight, get it at the AlzaBox in the morning.
Info
Order Code: OS030j9
Sony FE 24mm f/2.8 G - Lens
5.0 3×
Sony FE 24mm f/2.8 G
Lens bayonet Sony E,, thread for 49 mm filters, autofocus, aperture ring, weight: 162 g
-9 % off new 264,790 Ft New 294,190 Ft
Buy
Unsealed - in stock 1 pcs
Order by midnight, get it at the AlzaBox in the morning.
Info
Order Code: OS02428
Sony FE 20-70mm f/4 G - Lens
Free delivery
Alzaboxes and stores
5.0 3×
Sony FE 20-70mm f/4 G
Lens for digital mirrorless cameras, bayonet Sony E, for Full Frame, without filter thread, autofocus, dust and moisture resistant, weight: 488 g
-9 % off new 612,190 Ft New 680,190 Ft
Buy
Unsealed - in stock 1 pcs
Order Code: OS030s1
Sony LinkBuds Fit, air lining, purple - Headphone Accessory
3 colors
5.0 1×
Sony LinkBuds Fit, air lining, purple
Headphone Accessory - Sony LinkBuds Fit air headphone liner, material silicone, colour purple
3,990 Ft
Buy
In stock 1 pcs
Order Code: SOafs2a5
Sony FE 16-35mm f/2.8 GM - Lens
Free delivery
Alzaboxes and stores
Sony FE 16-35mm f/2.8 GM
Lens for digital mirrorless cameras, bayonet Sony E, for Full Frame and APS-C (eq. 24 - 53 mm), thread for 82 mm filters, autofocus, dust and moisture resistant, weight: 680 g
-10 % off new 809,890 Ft New 899,890 Ft
Buy
Unsealed - in stock 1 pcs
Order Code: OS032ab5
Sony FE 16-35mm f/2.8 GM - Lens
Free delivery
Alzaboxes and stores
Sony FE 16-35mm f/2.8 GM
Lens for digital mirrorless cameras, bayonet Sony E, for Full Frame and APS-C (eq. 24 - 53 mm), thread for 82 mm filters, autofocus, dust and moisture resistant, weight: 680 g
-10 % off new 809,890 Ft New 899,890 Ft
Buy
As good as new - in stock 1 pcs
Order Code: OS032ab5
Sony FE 16-25mm f/2.8 G - Lens
Free delivery
Alzaboxes and stores
Sony FE 16-25mm f/2.8 G
Lens for digital mirrorless cameras, bayonet Sony E, for Full Frame and APS-C 24 mm, thread for 67 mm filters, autofocus, dust and moisture resistant, stabilization, weight: 405 g
Price with Cashback Cashback presents the option to get back money from your purchase online, usually requires a registration  1.4.2026 - 31.7.2026 555,290 Ft
-3 % off new 595,290 Ft New 620,090 Ft
Buy
Unsealed - in stock 2 pcs
Order by midnight, get it at the AlzaBox in the morning.
Info
Order Code: OS032ac0
Sony 16mm f/2.8 - Lens
Sony 16mm f/2.8
Lens for digital mirrorless cameras, bayonet Sony E, for APS-C (eq. 24 mm), thread for 49 mm filters, autofocus, weight: 67 g
-10 % off new 103,390 Ft New 114,890 Ft
Buy
Unsealed - in stock 1 pcs
Order by midnight, get it at the AlzaBox in the morning.
Info
Order Code: OS030k1
Sony LinkBuds Open, charging case cover, pink - Headphone Case
3 colors
5.0 2×
Sony LinkBuds Open, charging case cover, pink
Headphone Case - for Sony LinkBuds Open, colour: pink, made of silicone, clip
9,390 Ft
Buy
In stock 1 pcs
Order Code: SCCLo1a4
Sony LinkBuds Open, air lining, pink - Headphone Accessory
3 colors
4.8 4×
Sony LinkBuds Open, air lining, pink
Headphone Accessory - Sony LinkBuds Open air headphone liner, material silicone, colour pink
4,690 Ft
Buy
In stock 2 pcs
Order Code: SOafs1a4
Sony SEL 14TC 1.4x for E mount - Teleconverter
Sony SEL 14TC 1.4x for E mount
Teleconverter Teleconverter for Sony E mount, for both APS-C and FF mirrorless cameras, increases the focal length by 1.4 times, retains all lens functions (focusing, stabilization,. )
287,190 Ft
Buy
In stock 1 pcs
Order Code: SNSEL02
Sony 12-24mm f/4.0 G - Lens Free delivery
Alzaboxes and stores
Sony 12-24mm f/4.0 G
Lens for digital mirrorless cameras, bayonet Sony E, for Full Frame and APS-C (eq. 18 - 36 mm), without filter thread, autofocus, weight: 565 g
Discounted -3 % 685,190 Ft 706,890 Ft
Buy
In stock 1 pcs
Order Code: OS032ab4
SONY FE 70-300mm f/4.5-5.6 G - Lens Free delivery
Alzaboxes and stores
SONY FE 70-300mm f/4.5-5.6 G
Lens for digital SLR cameras, bayonet Sony E, for Full Frame and APS-C (eq. 105 - 450 mm), thread for 72 mm filters, autofocus, stabilization, weight: 854 g
601,990 Ft
Buy
In stock 2 pcs
Order by midnight, get it at the AlzaBox in the morning.
Info
Order Code: OS031a28a
Sony for DSC + 2 years - Extended Warranty
Sony for DSC + 2 years
Extended Warranty
7,590 Ft
Buy
Unsealed - in stock 1 pcs
Order Code: DICARDEW2
SONY FE 16mm f/1.8 G - Lens
Free delivery
Alzaboxes and stores
4.0 2×
SONY FE 16mm f/1.8 G
Lens for digital mirrorless cameras, bayonet Sony E, for Full Frame, thread for 67 mm filters, autofocus, stabilization, weight: 304 g
-7 % off new 396,990 Ft New 426,890 Ft
Buy
Unsealed - in stock 2 pcs
Order by midnight, get it at the AlzaBox in the morning.
Info
Order Code: OS032ac01

SONY

Console & PC Games SONY Console & PC Games Game Consoles Sony PlayStation Game Consoles Sony PlayStation Digital Cameras SONY Digital Cameras PC Games SONY PC Games Gaming Accessories SONY Gaming Accessories Headphones SONY Headphones Microphones SONY Microphones Monitors SONY Monitors Nintendo Switch SONY Nintendo Switch PlayStation SONY PlayStation Radios SONY Radios Receivers SONY Receivers Record Players SONY Record Players Soundbars SONY Soundbars Speakers SONY Speakers Televisions SONY Televisions Home Theatre Systems SONY Home Theatre Systems Video Cameras SONY Video Cameras Video Players SONY Video Players VR SONY VR Xbox SONY Xbox Alarm Clocks SONY Alarm Clocks Batteries SONY Batteries Portable Chargers SONY Portable Chargers Compact Flash Memory Cards SONY Compact Flash Memory Cards PC Controllers SONY PC Controllers Merchandise SONY Merchandise Gaming Mice SONY Gaming Mice Keyboards SONY Keyboards Laptop Accessories SONY Laptop Accessories Memory Card Readers SONY Memory Card Readers Mouse Pads SONY Mouse Pads Optical Drives SONY Optical Drives Phone Accessories SONY Phone Accessories SD Cards SONY SD Cards Tablet Accessories SONY Tablet Accessories USB-C Accessories SONY USB-C Accessories Webcams SONY Webcams Wireless Mice SONY Wireless Mice
 

SONY

Sony Corporation was founded in Tokyo in 1946 by electrical engineer Masaru Ibuka and physicist Akio Morita, who invested ¥190,000 to establish the company. Initially, Sony had around twenty employees and was known as Tokyo Tsushin Kogyo (Tokyo Telecommunications Engineering Corporation).

Sonus + Sonny = SONY

The name "Sony" was later created by combining the words "Sonus" (Latin for sound), and "Sonny" (or Sonny boy), which was a popular slang term for young men in the 1950s. "Sony" was chosen as the ideal company name due to its easy pronunciation, consistent in practically all languages worldwide.

Not a walkman, but a rice cooker

At first, Tokyo Telecommunications Engineering Corporation focused mainly on repairing electronic devices and machinery, with limited production of its own products. One of their earliest creations was an automatic rice cooker, which quickly gained popularity in Japan. However, the real breakthrough came in 1954, when the first transistor was developed in America, a technology that hadn't been used in radio equipment at the time. Sony embraced this innovation, incorporating it into their products, and in the following year, they introduced the first Japanese transistor radio.

Sony today – a revolution in technology


And today? Sony has become a global leader in high-quality electronics. Since its inception, the company has been synonymous with technological innovation, boasting revolutionary achievements like the compact disc, Walkman, and Discman. Sony's impact also extends beyond entertainment and consumer electronics, as they continue to excel in various other domains.

Sony Group

The Sony Group comprises diverse entities that manufacture a wide range of electronics, including PlayStation consoles, video games, and mobile phones, along with robust movie and music production. Sony also offers financial services, expanding their reach across multiple industries.

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