ĽORÉAL PARIS Excellence Cool Creme 7.11 Ultra, Ash Blonde

If you're thinking about brightening up your dull hair colour, the L'ORÉAL PARIS permanent hair dye is an excellent choice. The Excellence hair dye collection with anti-brassiness technology has been specially developed for the Excellence Cool Creme shades. The radiant colour stays cool for a long time. The biggest advantage of this dye is that it maintains the natural look of coloured hair and provides comprehensive coverage. The dye is also suitable for touching up roots or refreshing your colour. What's more, it cares for your hair thanks to a dual deep care system with natural oils, which leaves your hair looking vibrant and feeling soft not only immediately after colouring, but also in the weeks that follow.   

How to use:
Mix the colouring gel with the oxidising agent. Apply the dye to your hair. Massage in and leave for 30 minutes. Rinse and use the gentle pH caring shampoo. Finally, apply the nourishing mask, leave it on for 3 minutes and then rinse (use once a week). 

Warning:
Perform a skin allergy test 48 hours before application! The full instructions for use and safety guidelines are provided in the leaflet.