JOICO Blonde Life Violet Shampoo nourishing shampoo for blonde hair 1000 ml

This gentle, sulfate-free tinted shampoo instantly removes unwanted yellow tones and gives hair a cool, icy shade. Hair will look healthy, full of life and vitality. Smart Release Technology is a triple strength system delivers beneficial liposomes to the hair with continuous release. It contains rosehip oil, arginine and keratin (our original Quadramine complex) - helping to repair, strengthen and protect hair from the damaging effects of everyday styling and shaping. JOICO is an American brand of professional cosmetics that focuses on healthy and beautiful hair. With more than 40 years of experience, JOICO sets the pace through its unique technological advances in the field of hair reconstruction. It offers not only professional products for hairdressers, but also quality customized care for every hair type.

Key features of Joico Blonde Life Violet Shampoo

Use

Apply to wet hair. Lather. Rinse thoroughly. Repeat if necessary. Continue with the conditioner.

Blonde Life Collection

A collection for keeping beautiful, bright & cool blonde shades! Blonde Life offers clients the royal treatment even for at-home use with a specially formulated formula to combat the dreaded yellowing, brittleness and breakage that many blondes face after they leave the salon. To combat unwanted warm tones, the collection includes a duo of products with a tinting effect that neutralises all brassy tones. Blonde Life Violet products instantly freeze unwanted yellow tones, helping to restore the icy beauty and brilliance of cool-toned blonde hair.

Secrets inside the products

Arginine - Arginine is greatly depleted during the lightening process. This naturally occurring, elasticity-enhancing acid instantly replenishes and strengthens lightened strands to help reduce damage.

Tamanu Oil - Packed with omega-6 and -9 essential fatty acids, this rare moisturizing oil from Southeast Asia enhances shine, protects hair colour and helps smooth brittleness with every single application.

Monoi oil and coconut - Rich in essential fatty acids. This exotic blend of coconut oil and Tahitian gardenia flower extract nourishes and protects every strand. From the inside out, it replenishes essential moisture and adds softness and elasticity. It combats frizz and protects against drought and environmental damage.