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Digital Camera - mirrorless interchangeable-lens camera, Full Frame 33 Mpx sensor with IBIS, bayonet Sony FE, electronic viewfinder 3,69 Mpx, 3 " 1,04 Mpx tilting touch display, up to 4K video, 10 bit video, Log, HLG, Unlimited recording, SD, SDHC, SDXC and CFexpress Type A, WiFi, Bluetooth, USB-C + Sony FE 28-70 mm f/3,5–5,6 OSS lens and Sony FE 85mm f/1,8 lens
Digital Camera - mirrorless interchangeable-lens camera, Full Frame 33 Mpx sensor with IBIS, bayonet Sony FE, electronic viewfinder 3,69 Mpx tilting touch, up to 4K video, 10 bit video, Log, HLG, Unlimited recording, SD, SDHC, SDXC and CFexpress Type A, WiFi, Bluetooth, USB-C, weight: 658 g
Digital Camera - mirrorless interchangeable-lens camera, Full Frame 33 Mpx sensor with IBIS, bayonet Sony FE, electronic viewfinder 3,69 Mpx, 3 " 1,04 Mpx tilting touch display, up to 4K video, 10 bit video, Log, HLG, Unlimited recording, SD, SDHC, SDXC and CFexpress Type A, WiFi, Bluetooth, USB-C + Sony FE 28-70 mm f/3,5–5,6 OSS lens and Sony FE 50mm f/1,8 lens
Digital Camera - mirrorless interchangeable-lens camera, Full Frame 33 Mpx sensor with IBIS, bayonet Sony FE, electronic viewfinder 3,69 Mpx tilting touch, up to 4K video, 10 bit video, Log, HLG, Unlimited recording, SD, SDHC, SDXC and CFexpress Type A, WiFi, Bluetooth, USB-C, weight: 658 g + Sony FE 50mm f/1,8 lens
Digital Camera - mirrorless interchangeable-lens camera, Full Frame 33 Mpx sensor with IBIS, bayonet Sony FE, electronic viewfinder 3,69 Mpx, 3 " 1,04 Mpx tilting touch display, up to 4K video, 10 bit video, Log, HLG, Unlimited recording, SD, SDHC, SDXC and CFexpress Type A, WiFi, Bluetooth, USB-C + Sony FE 28-70 mm f/3,5–5,6 OSS lens
Digital Camera - mirrorless interchangeable-lens camera, Full Frame 33 Mpx sensor with IBIS, bayonet Sony FE, electronic viewfinder 3,69 Mpx tilting touch, up to 4K video, 10 bit video, Log, HLG, Unlimited recording, SD, SDHC, SDXC and CFexpress Type A, WiFi, Bluetooth, USB-C, weight: 658 g + Sony FE 85mm f/1,8 lens
Sony Alpha 7 IV is a brand new hybrid camera for capturing high-quality photos, smooth videos and live streaming. Even if you are the most discerning content creator, you will undoubtedly appreciate the precision workmanship and wealth of features that help the Sony Alpha 7 IV digital camera turn your artistic visions into reality. A 33-megapixel CMOS image sensor combines with a next-generation BIONZ XR processor to deliverbeautiful images and videos full of detail and colour. Enhanced multi-mode autofocus captures perfectly sharp shots even in fast-paced scenes while resulting images also boast impressively low levels of noise across the standard range of ISO 100-51200. With a host of new features, simple and intuitive controls, plus advanced data encryption, it's easy to see why Sony Alpha 7 IV will ensure you get the most out of your photos,videos and streams.
This package includes a Sony 28-70mm f/3.5-5.6 lens.
The Sony 28-70mm f/3.5-5.6 is a 35mm full-frame medium zoom lens that delivers excellent contrast and resolution right to the edges of the frame. It captures highly accurate images with stunning colour rendering. The lens design uses a combination of three aspherical elements and one ED glass element. While maintaining the full imaging power of the lens, aspherical lens technology allows for a much smaller lens volume than one would expect from a mirrorless lens.The extra-low dispersion (ED) glass technology used eliminates the defects of conventional glass and ensures excellent contrastand colour quality across the entire focal length—even at high aperture settings. SteadyShot optical image stabiliser compensates for minor hand movements that can cause blur and distortion, ensuring brilliant photographic results even at high zoom.
Delivering superior performance and excellent image quality in both stills and movies, the new 33-megapixel CMOS image sensor provides high-speed readout, low noise and exceptionally accurate colour reproduction.
With the latest image processor, the Sony Alpha 7 IV offers improved performance with greatly enhanced image quality and colour reproduction. This allows the camera to process everything faster and assists comfortable continuous shooting.
With the Sony Alpha 7 IV, you can choose from 10 preset modes and select the one that best suits your needs. Once activated, there's no need to set anything up—everything is ready for recording, shooting or streaming. Not only does Sony Alpha 7 IV shoot in conventional RAW and JPEG formats, but you can also select HEIF for still images. Smooth 10-bit colour depth captures subtle and natural gradation to ensure faithfulreproduction of the sky and portrait subjects.
A high-precision optical stabilisation unit and gyro sensor work with image-stabilisation algorithms to achieve shutter speed compensation of up to 5.5 steps and get the most out of the Sony Alpha 7 IV's 33MP image sensor.
The digital camera boasts an innovative autofocus system that combines phase-detection AF and contrast-detection AF to bring enhanced speeds, accuracy and tracking performance. 4D FOCUS covers approximately 94% of the image area with autofocus. Thanks to the camera's buffer memory, BIONZ XR processor and improved memory card writing speed, both mechanical and electronic shutters allow you to shoot more than 800 frames at up to10fps with AF/AE tracking.
Sony's object recognition algorithm works with colour, brightness and subject distance data to quickly process spatial information in real time. Sony Alpha 7 IV uses artificial intelligence to track a subject's eyes and faces (human, bird or animal), so you just have to choose your subject and let the wildlife camera take care of the rest.
Your subject may be looking away, but the Sony Alpha 7 IV still has its eye on the ball and keeps the targetted eye in real-time focus. Another great feature is Touch Tracking, which starts real-time tracking of any subject in the frame by simply touching the screen.
Photographing pets and animals, in general, is a difficult task. That's why the Sony Alpha 7 IV has a special focus mode that, when set to "Animal", automatically detects and tracks the animal's eyes. A new feature of the Sony Alpha 7 IV digital camera is bird-eye detection, which you can activate by selecting the subject as "Bird". Sony Alpha 7 IV is so fast that it can automatically track both perched andflying birds while keeping birds' eyes in stable focus to ensure that even unpredictable twitchy movements won't disturb the quality of your images or video.
The Sony camera uses a new sensor with a wide dynamic range, so you can shoot 4K 60p videos with full pixel readout and without binning. This makes it easy to capture great footage of fast-moving subjects. The Sony Alpha 7 IV can resample footage to 7K Full-Frame, making details stand out even more.
The Sony Alpha 7 IV captures exceptionally high-quality footage at 10-bit depth with 4:2:2 colour sampling with either Long GOP or All-Intra frame encoding. This gives you a lot more options when it comes to image grading, post-processing and compositing.
Sony Alpha 7 IV uses not only Long GOP compression but also All-Intra recording. It can encode images at speeds of up to 600Mbps to capture both fast and complex movements more accurately.
The XAVC HS16 recording format uses HEVC/H.265 encoding to achieve superior compression efficiency for excellent picture quality and smaller file sizes.
Thanks to the S-Cinetone colour matrix, skin tomes have a beautiful shade even without additional adjustments in post-editing. The Sony Alpha 7 IV features a creative look and feel that lets you experience the full dynamic range of S-Log3 gamma. You can also take advantage of the brand-new Focus Map feature that helps you visualise depth of field in real time.
With AF Assist, you can seamlessly switch between autofocus and manual focus. Rack focusing during filming or shooting is achieved by rotating the focus ring. AF resumes as soon as ring rotation stops.
The Sony Alpha 7 IV is a professional camera built on a high-precision stabilisation unit, gyro sensors and sophisticated algorithms. As the Sony Alpha 7 IV accurately detects the amount of compensation needed to smooth camera shake and make adjustments to image stabilisation, you can also look forward to better image stabilisation when shooting videos
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The Sony Alpha 7 IV digital camera can record gyro and lens data as metadata, so you can easily use Catalyst Browse/Prepare software to eliminate camera shake and adjust image stabilisation after shooting.
The Multi Interface (MI) allows for wireless connection, directly transferring the digital audio signal for high-quality sound without degradation. It also supplies power, so you don't have to worry about power or batteries for your microphone.
Sony has developed new signal processing technology that significantly reduces wind noise without affecting other sounds. All you have to do is set wind-noise reduction to "Auto".
Take advantage of the USB interface and instantly turn the Sony Alpha 7 IV into a high-quality and powerful streaming camera. You don't have to worry about any complicated setup—just connect via USB, select "Live Stream (USB Streaming)", and you can start streaming immediately.
The Sony Alpha 7 IV Hybrid Camera supports UVC (USB Video Class)/UAC (USB Audio Class) standards, so there is no need to install any dedicated software in advance. Simply connect your Sony digital camera via USB and you're ready to go live.
Using the Sony Alpha 7 IV makes live streaming a breeze. Once you connect the Sony Alpha 7 IV to your computer via USB, a menu of USB options pops up on the camera display. Select "Live Stream (USB Streaming)" and you'll switch modes immediately.
Sony offers more than 60 original E-mount lenses, so you'll have a wide range of focal lengths to choose from (from wide-angle to telephoto). Among them, you will also find high-end and other professional lenses.
Content creators will appreciate the built-in Soft Skin Effect that helps the Sony Alpha 7 IV digital camera create clear, beautiful skin by softening wrinkles, blemishes and dull-looking areas while emphasising the eyes and mouth. The Sony Alpha 7 IV gives you access to this feature not only for still shots but also during recording and live streaming.
Connect with friends and share your work with greater control over automatic transfers. You can set up everything directly using Sony's Imaging Edge Mobile app—just pair your phone with the Sony Alpha 7 IV via the Bluetooth interface.
Sony Alpha 7 IV now boasts wireless LAN functionality with the faster 5GHz band alongside the conventional commonly used 2.4GHz band (supporting IEEE 802.11a/b/g/n/ac standards). This will help you transfer data much faster.
You can easily transfer files to a specified remote FPT server via a wireless connection. The Sony Alpha 7 IV can also be connected to a wired network (via a USB-Ethernet adapter cable to the camera's USB Type-C port), or through a USB-tethered smartphone.
The features and internal menus in the Sony Alpha 7 IV have undergone a number of improvements, making it quick and easy to work with all your images and videos.
Do you need to quickly find scenes you like in a film? This is where Sony Alpha 7 IV's still-image Divider Frames step in. A black background with a grey arrow indicates a new scene or section.
You can add special marks to your videos to mark favourite shots or scenes in your footage and use the Sony Alpha 7 IV's main dial to quickly navigate between marks during playback.
You can select all the files you want to transfer based on criteria, such as rating, file format, protection status or shot marks. Files can be transferred manually from the Sony Alpha 7 IV via the custom settings button.
A handy Still/Movie/S&Q dial instantly changes menus, button assignments and some settings, making it quick and easy to access your chosen mode with the correct settings. This allows you to take full advantage of all the benefits of the Sony Alpha 7 IV's hybrid functions.
Following feedback from professional videographers, photographers and other users, Sony has redesigned the Sony Alpha 7 IV's menu to make it easy to read with just a quick look.
The Sony camera features a 3.68-megapixel viewfinder with a 37.3° field of view and a 23mm high eyepoint. The Sony Alpha 7 IV's upgraded viewfinder has approximately 1.6x the resolution of its predecessor, the Alpha 7 III.
The full-frame streaming camera features a side-opening 1.03-megapixel LCD monitor touch-panel monitor with a 3:2 aspect ratio that ensures plenty of space to create the ideal composition for capturing stunning photos and videos.
While shooting or filming, you'll appreciate the Sony Alpha 7 IV's autofocus control. Just touch the screen to activate touch tracking or zoom in by spreading your fingers apart.
The Sony Alpha 7 IV hybrid camera features a fully customisable rear dial. Use it to quickly access functions such as ISO control, Creative Look and more.
As with all Sony products, the Alpha 7 IV digital camera considers the entire life cycle of the product. Recycled and recyclable plastic are used for various parts of the body and the camera is shipped in recyclable packaging. Sony has pledged to achieve zero negative environmental impact by 2050.
Sony Corporation is a Japanese company founded in 1946. Its headquarters is located in Tokyo. Its beginnings were humble. The first product sold under the Sony brand was a transistor radio. It was those radios that played a pivotal role in the company's expansion in the 1960s and the world quickly began to associate Sony products with a reliably stellar price-performance ratio.
In the 1970s, Sony was severely affected by the global economic crisis. Many analysts considered the company effectively defunct and could see no future for it. However, they underestimated the famous Japanese perseverance and courage. The crisis was not a disaster for Sony; on the contrary, it served as a launching pad to even greater heights. The company recovered and soon changed the media landscape with the development of the CD and later the DVD. In the early 1990s, Sony achieved another major success with the introduction of the PlayStation gaming console. It is the gaming consoles that best represent the intersection of the three key areas in which the company operates today – electronics, video games, and the entertainment industry.
1,145,990 Ft - 1,391,690 Ft
Specifications can be changed without notice. Images are for illustrative purposes only.
